3000 Post Cards or 1500 Yellow letters

[Trevon Peracca]

About to start my new campaign looking for advice/opinions:

Should i send out 3000 Post Cards or 1500 Yellow letters per month?

My end result: i am looking for 1-2 deals per month consistently

I figure it'll take 5-10 seller appointments

which means ill need 40-60 Calls

For that ill need a 1-2% response on postcards -or- 3-4% response on yellow letters.

In my experience with yellow letters i did a 4-month campaign where i received a 9.4% response rate. Out of all of the responses, most were tire kickers or angry and only 14.8% were "motivated" to sell.

So my entire yellow letter campaign had a 1.3% "Motivated Seller Response". This seems to be higher than average.

Early on, i also did post cards. I sent out 1800 post cards and got about 15 calls.

So BP, what do you recommend and why?

Thank you everyone!