@Joe Kim I recently sent this to an investor complaining about out "leasing up" fees. We charge 60% of one months rent.
-Marketing- We pay an employee to take pictures, measurements, write an advertisement upload pictures etc to market your property on nearly 50 sites. This process alone takes a couple hours per unit. At $25.00 a hour. This cost around $100.00 If we hire a professional photographer (which we do on higher end units) and pay extra for this. Between $70-$100.00. We still write the add, coordinate the pictures etc. Higher end units cost about $150.00 to market
-Calls- we generally take dozen of calls on properties answering numerous questions prior to scheduling a showing. There is labor time involved here and requires office staff. $100.00
-Showings- we send a leasing agent to show your properties every time a person calls to schedule. We do same day showings. On lower end units the cost of this is even higher as lower end distressed properties are hard to rent. Our leasing agent likely spent 5 -10 hours showing each unit of your prior to renting. This cost $100 to $200.00
-Leasing bonus - we pay our leasing agent a bonus when they place a qualified tenant $75.00
-Background- We check employee references, landlord references, draft lease documents (containing roughly 15 pages of customized documents) prior to moving a tenant in. Along with supplying keys and explaining the lease, this is an hour long process. $25.00.
-Move in pictures/video- Upon completion of the rent ready we take move in pictures and or a video of your property. We generally take 25-50 pictures per unit prior to move-in that is billed for in the placement fee. This requires an employee to make a trip to the house and to upload the pictures which are stored on our hard drive.
-Signs- we have cost associated with purchasing, maintaining and placing signs at each property we advertise. These signs cost $50-$75.
-Website- we maintain a website to advertise and pay for a service to syndicate the listings.
I would rather renew a lease, then place a new tenant any day of the week.