Hello Bobby
I use my CRM mainly as a hub to harvest and identify the leads coming from the many sources that I use for marketing and lead generation resources. This allows me to identify and keep up with the performance indicators from the beginning of the workflow.
The next thing is customer communication for those that I need to engage. I don’t have time, nor want to use leisure time to sit and email or try and contact each potential seller that comes in as a lead. I use the drip campaign function.
For offer evaluation I use my CRM to gather the vital info from data resources to find last owners, mortgage info and current property value. This is important when I need to make a quick decision on making attractive offers.
Ina wholesale transaction I use my CRM to compile a deal for my buyers. Cash buyers want details. I have two lists. A list for cash on the spot buyers and B for investors that need funding. It makes it easy for the slam dunk deals I know my A listers are attracted to.
Closing details are important to measure my key performance indicators. When I spend money on marketing and resources the important facts are around what my money is doing. Making adjustments in markets and resources is important to make sure I don’t let the dam hole leak too bad.
I have built my own rig with Podio and have been using it for over 9 years now.
Hope this helps.