ADVANCED TECHNIQUE DUAL PHASE WHY\HOW NEGOTIATIONS
The deal looked like a SLAM DUNK. It had the location. It had the upside. It had the backyard. All I had to do was accept the sellers 230k “off market” price.
The only problem was, I knew the “WHY”. Sellers have a story. All you have to do is ask. Sometimes you have to ask multiple times in various ways. But if you can find out the answer to, “So WHY are you selling?”, your negotiating POWER increases SIGNIFICANTLY, because then you can ask yourself the most PROFITABLE question you can ever ask yourself, “HOW?”
At first it was ALL about price. 230k TAKE it or LEAVE it. Sure, we could have just played the numbers game and submitted a lower offer, justified it with the condition of their house and the fact that we are paying cash and could close FAST. But all of those things would have worked AGAINST us...
So when we asked WHY the sellers are selling, turns out the sellers absolutely LOVE this home and DON’T want to move! BUT..
Now comes the HOW part. HOW do we CONNECT with the seller? HOW do we HELP them achieve THEIR goals? If you can answer these questions on a consistent basis , you can make some money on a consistent basis.
Instead of pointing out all the little stuff “WRONG” with their home, we CAST A VISION for the great possibilities of what their home could become. Remember, sellers know more crappy stuff about their house than you do, and usually don’t want to be reminded of it. By "visioncasting" our ideas about the place, the sellers felt an emotional connection and excitement about selling their place to US.
Instead of pushing the fact that we could close FAST, we proposed either renting the house back to them for a period of time or setting up the closing date for 60-90 days in the future. Our flexibility was IDEAL for their situation AND it was ideal for ours. The extra time would allow them to conduct their house search without the FEAR of having to do it from a Motel 6, and it allowed us to get some of our planning and design work completed before the clock started ticking on the interest payments to our investors.
The ensuing negotiations split into two phases. The purchase price and terms took about a day to hammer out. We had a “deal” at 225k, 21 day due diligence, close in 30 days. The rent back portion of the negotiations took over TWO WEEKS! We went back and forth over rental amount, they were at 1k/month we were at 2. We wanted an escalating rent schedule to behoove them to move, they wanted consistency incase it took longer than expected to find their new place. We ended up at 2k per month with no escalation.
We did better than we initially thought on the acquisition AND the sellers ended up with a better situation than they initially thought they would have selling, all because we asked WHY? and HOW?.
Next up the “Over”Due Diligence...