All Forum Posts by: Sharon Vornholt

Hi @Rachel H. It's been a while!  I hope you are doing well.

Sharon

LOL @Michael Quarles.

Why thank you @Michael Quarles.  Your ears were probably burning a couple of weekends ago.  I co-hosted a 2 day marketing event in Nashville, and the subject came up about how to get comfortable talking to sellers (for people that wanted to improve their skills).  Your name was definitely mentioned in that conversation.  You have a way with words Mr. Quarles. 

You will find folks on here, but also be sure to check out our local group- KREIA.com.

@Doug Haisten -  You can take your direct mail up by adding other lists or groups of people, but I recommend that everyone have 3 -5 lead channels (marketing strategies) in place at all times. Direct mail is just one of those.  

I will always do direct mail, but websites are becoming more important than ever.  Wen it comes to websites and motivate sellers, a seller that is up in the middle of the night worried about how they are going to  pay the bills, is a much more motivated seller than one that calls from direct mail. 

My big 3 have always been direct mail, websites and networking.  At any given time I might be doing a couple more things.  The point is, you  can't put all your eggs in a basket so you need to be doing more than direct mail. 

@Travis White- Depending on the state it would probably be over by then. 

• In my area it takes about 90 days start to finish.  Consistency is the key. They are definitely at the height of motivation when they finally get the tenant out and have to deal with the aftermath @Travis White.  Professional landlords however know this is just one of the ugly things they have to deal with, so you're looking for a "tired landlord".

@Joshua Martin- I think direct mail is less effective than it has ever been.  I don't think 1% is unrealistic to strive for even in a seller's market like this one.

If I were you, I would add probates to the mix.  That was always my best niche hands down.  I think you can get your numbers up if you add those. You will never run out of leads with probates.

Today, it is more important than ever to have a lead generation website. At my REI Marketing Mastery Event we teach that you should have at least 3 to 5 lead channels (marketing strategies) at all times. Those strategies will change in order of importance over time as well.

I hope this helps.

Kevin - I like postcards myself, and I have found they work better in my opinion.  You will get a lot of calls with yellow letters, but they won't necessarily be from motivated sellers.  

The only way to know for sure is to test.  You need at least a 6 month test, so it takes a while.  You can split your list evenly in half and mail one half a letter and one half a postcard if you would rather do that.