Originally posted by @John Ma:
@Michael Quarles
Your guideline is a very thourough one!
I know this was over half a decade ago, but I was seeing if you still feel all this content holds true?
I notice you advised only letting it ring 3x and hanging up. Why not leave a voicemessage? I am looking to start a cold call campaign, and I expect most people to not pick up so I can leave a voice message explaining the whole "we buy houses, fast, no agents" spiel.
I see it as a way to reach a larger audience like a yellow letter, but using a different medium to deliver the message.
With the same context, why is absentee owners not a prospect for calling?
Hi John,
You can let it ring until you get a voicemail/answering machine, but leaving a message really depends on your followup strategy. I did a lot of warm/hot lead calling for health insurance...I used a dialer that had the ability to call 2-3 people at once and leave an automated message. However, leaving a message was counterproductive. Most people never bothered listening to the message for one, so it was wasted time. Also, leaving a message limits how many times you can call a prospect without seeming rude. By leaving a message you've put the ball in their court...by not leaving it, you keep it in yours.
If you plan to keep calling back until you get someone on the phone, don't bother with the message. If you're just going to call once, I guess it really can't hurt, and then you're right, might as well leave the info just in case. With health insurance, I was calling people multiple times in a short period of time because I was in competition with a dozen other agents around the country trying to get a live person on the phone. With real estate, that hot competition isn't nearly as likely, so you can take a more polite approach and call less and/or leave messages, again depending on your followup strategy.