@Craig Moore, We could have hours of conversation around this topic. As a newer Property Management Company ourselves. Establishing pricing and fee structures should be top of mind. I agree with @Tom V., being new and coming in with the lowest price might push some folks away. We approach our fees as a solution when speaking with clients. If the first thing a potential landlord wants to know is our fee percentage and that's all they're interested in. Then I don't see the relationship going far.
But if I can start a conversation with them and begin to understand the "why" behind why they reached out for our services then we can start to an agreement on where our company might fit. For example:
Landlord A - I want to transfer my 3 properties to a PM that actually answers the phone and responds to my calls. (To keep the math simple) They all have mortgage of $1200, Tenant pays utilities and currently rent for $1800.
In this scenario I know there are $1800 ($600*3) available in my Landlords potential cash-flow. In the back of my head I know I want at least $200 per door. So now I have to get an idea about the property and maintenance / capex schedule to estimate if they're still cash flowing.
From there it becomes fact finding and building a relationship. At the end of the day. The numbers may only workout so that there is $100 per door realistically on the table. Less $50 to my broker per door per month then that's $150 in my pocket. At first glance some companies might say "no" just for that fact. But there might be more to the story. Does this personal carry a lot of influence in the REI community? Do they have more potential properties if they like their experience with these?
There are just far too many scenarios in my opinion to have a blanket "This is our percentage. Take it or leave it." So older companies may disagree. But to me, pricing, should be a part of you coming to a solution for the client. But I digress...
TL/DL Version-
We don't charge for most of these but they are common in my area. (Northern VA)
Leasing Fees - Typically one months rent.
Up-charges to Maintenance - Typically seen if its in-house.
Project Coordination Fees- Having folks oversee a renovation beyond a normal repair.
Late Fees- Charged to Tenant
Programs... Eviction Protection, Rent Protection, etc- Charged to Landlord. Be very careful here...
Tenant Application Administration Fees- Charged to Potential tenants
Turnover Fees- Charged to Tenant out of security deposit typically.