It is harder to get a deal doing intrusive marketing.
Why?
Because everyone is doing it. pestering and annoying the sellers.... actually.. not even the sellers... it is people. (The people you are reaching.. 97% of them don't even want to sell, right? You all know this).
OK then, more and more people enter this market every year. More and more investors are on the scene, and all of them, again with these stupid and dumb marketing strategies like cold calling DMM etc. etc.
So with all this saturation, the marketing efficiency goes down.
So what does everyone do to stay in business? they all increase the mailing count and frequency. Everyone hires more cold callers just so they can make the same amount of deals.
What do you think that does?
Those dumb stupid strategies beceome more and more inefficient.
All you are doing is adding tot he problem, pissing more and more people off with your intrusive marketing to audiences that are not interested in your services.
So what changed? I will tell you what changed.. every year all these dumb and stupid methods of marketing will be less and less efficient, WHILE you give investors a worse and worse reputation.
THAT is what changed!