Hey @Russell Grevler!
Welcome to the BP community! I'm a huge fan of this tight-knit community and BP's content (books, podcasts YouTube channels etc.) is some of the best around. Although I'm relatively biased, I'm quite optimistic about the future of the Louisville real estate market. Over the last decade, we've experienced significant growth in the manufacturing space. In fact, Since 2011, jobs in the manufacturing sector have increased by over 30%. This is due in part to our strategic location (access to almost 60% of the US population within 1-day's drive) and the favorable business climate the city has fostered over the years.
Because of this, we've had various large companies make substantial monetary investments in the area in recent years. For example, UPS, Ford and GE have invested hundreds of millions of dollars in expanding their footprint in the city.
Ford: https://www.bizjournals.com/louisville/news/2019/11/02/ford-planning-1-billion-investment-in-louisville.html
GE: https://www.bizjournals.com/louisville/news/2018/10/01/ge-appliances-investing-200-in-louisville-creating.html
UPS: https://www.courier-journal.com/story/money/companies/2019/09/26/ups-invest-750-million-1000-jobs-louisville-area/3774063002/
Also, large healthcare and insurance companies are quite prevalent in the city. Humana, Atria Senior Living, Norton Healthcare and Kindred Healthcare are just some of the many organizations that call Louisville home.
Finally, the cash flow achieved by investing in this market is much more competitive than the coasts. It's not uncommon to find properties that meet the "1% rule" and if you want to achieve scale by investing in commercial properties, your dollar goes much further here. These are just a few of the economic drivers that I believe make investing in the Louisville real estate market so appealing.
All the best,