Value add and uniqueness is super important. As markets tighten, guests will be looking for who provides the edge to them. Galveston TX has become a very competitive STR market in the last two years, and I'm relatively new to the game, but I'm chugging along riding my high ADR and amazing reviews all the way to the top of the algorithm because of the relative uniqueness of our unit compared to the others. Every review of my listing cites the decor and uniqueness of our property, which is tiki themed.
Mine isn’t crazy, but my wife built a 10’ tall plant wall, we have dozens of tiki masks everywhere, fake birds in cages, a diving helmet, vintage pieces, handmade art, and every room is tied to the theme of the property.
on the flip side, in my super competitive STR market, I see a lot of future listings hitting the MLS because they aren't adapting to changes in the market, and the changing demographics of who is visiting. Just my .02