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All Forum Posts by: MICHAEL YBARRA

MICHAEL YBARRA has started 0 posts and replied 78 times.

Post: San Jose Meetup - Friday 2/13/15

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Johnson H.:

Hi All,

It's another month and time for another real estate meetup! These meetups have had 15-40 BP and Meetup.com members chatting about investing in the San Jose area and also out of state. Bay Area and out of state investor @Jay Y. initially suggested this meetup and I have been keeping it going ever since. Regular experienced investors such as @J Martin from Oakland and @Minh Le in San Jose have been regularly attending. We welcome anyone who would like to attend!

When: Friday, February 13th, 2015, 7:00pm

Where: Whispers Cafe and Creperie

(The cafe is in the same complex as City Sports and in the same building as Five Guys on the opposite side of the building.)

1085 E Brokaw Rd
Ste 10
San Jose, CA 95131

Please support the small business by spending some money and tipping for the great service we receive every month!

There have been a few people wanting to receive email updates of the next meetup and I have finally setup a meetup.com website. Join to get updates!

http://www.meetup.com/SF-Bay-Area-Real-Estate-Investing-Club/

Looking forward to meeting new investors and seeing familiar faces.

Regards,

Johnson

 Johnson - best of luck with the meetup, they are fun and great for networking with like minded investors, we run 2 in Southern Cali

God bless

Michael Rae

Post: Marketing to Higher Priced Properties

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Frantzces Lys:

Thanks @MICHAEL YBARRA 

Really so the marketing makes no difference? That's pretty interesting I guess if you are desperate to sell or want to obtain a cash offer the marketing may not make a difference at all. I like the delivery analogy! 

Interesting!

 Frantzces - all of our marketing is the same - we market probate leads, just today somebody called us - and the subject property was worth 2 million

it looks like this:

month 1 - #10 white envelope / computed generated letter (cgl)

month 2 - #10 yellow envelope / cgl

month 3 - postcard - 3 seconds of branding - cause they might have tossed our envelopes

month 4 - #10 pink envelope / cgl

month 5 - repeat cyle

we try not to get to fancy - this is a numbers game!!!

Michael Rae

Post: Marketing to Higher Priced Properties

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Frantzces Lys:

Hello,

I've come across a few properties with much higher price points. Does anyone market to these properties any differently? When I say higher $500k+. Would you do a formalized letter, postcards? Handwritten? Any suggestions? I'm curious to find out what everyone else is doing and what's working.

Thanks in advance!

 Frantzces,   

we market the exact same way - from our experience,  even million dollar homes in Southern Calif - order delivery pizza

Michael Rae

Post: Absentee Owners Lists Getting POUNDED

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Jeff L.:

Hi guys, I've spent the last year or more learning all I can about direct mail and leads list and it seems EVERY coach and every industry person I've researched preaches Absentee Owners list. I have the resources to send out about 1000 yellow letters or 2000 postcards but I'm hesitant to pull the trigger on the absentee landlords/owners lists because they are being pounded.

I spoke with an out of state owner who happens to also be a RE Investor and he said he gets  4 or 5 letters a week!

I know a lot depends on the timing of YOUR letter but have you guys that regularly mail to absentees noticed a decline in the effectiveness of your AO lists?

I'm ready to mail but feeling a little (or a lot) hesitant about absentee leads.

Thanks in advance for your thoughts!

J. Scott Lee

 hey Jeff - from my experience - every type of lead gets pounded!!!  be sure to choose the best type of lead - for us, hands down. the probate lead - super motivated seller.

direct mail is expensive - but effective for us  (2,000 units / mo)

1. learn to draft off of other people's marketing money as well - like listing agents

we look at 5 houses a week from our agents - all of these are distressed properties

(need upgrades). the agents know we close, they double end all day long with us.

2. We found out the best way to multiply us  - we created RE clubs for bird dawgs, we have 2 in Southern Calif., we educate / we train them / we mentor them - they bring us deals - we share the net profits

In a nut shell - learn to attack all marketing streams (get creative), being creative is not expensive - it just takes time and systems in place

God Bless

Michael Rae

Post: First Deal Closed - $17k Profit in Less Than Four Weeks

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Justin Howe:

Hi BP,

On January 5, 2015 my partner and I put our first property under contract. On January 30, 2015 we closed the transaction and made $17k total profit. This thread will detail how we found the deal, obstacles we overcame, lessons learned, and everything in between. So lets get started!

It was early December and I was looking at deals in my email mailbox for leads while making lunch. I found one that looked promising so I called the seller. After a couple of minutes on the phone I asked when I could view the property. He said that he would be there for another 30 minutes so I stopped making lunch and rushed over to the property. It turns out the seller was selling the property for his deceased father, had two mortgages, and were late on payments for 2 months. The property was in a great location but needed new flooring, update bathrooms/kitchen, pool work, landscaping, a little demolition work in the backyard (the owner made a DIY gazeebo type thing in the backyard...it was a hack job), and foundation repair. My partner and I decided to make an offer for $180k and close in 15 days. At this point, we were planning on flipping the property. The seller thought about it for a couple days and told us that they accepted an offer for $190k. At this point, we thought the lead was dead but informed the sellers to contact us if their deal falls through. 

Fast forward to early January, I get a call from the seller saying their deal fell apart because the investor couldn't obtain financing. He wanted to know if our offer was still on the table for $180k. I gladly told him yes! The next day, we met the seller at the property to sign a purchase contract. I was able to negotiate the price to $178k because I expressed concerns about the foundation. We literally signed the purchase contract on the hood of my car in front of the property. The next day our contractor met the seller at the property to give us an estimate. He called us an hour later and advised us that the foundation is in pretty bad shape. He basically said he wouldn't take this project on as his first flip. At this point, we were trying to figure out what to do. Do we take the risk and flip it anyway, cancel the contract, or try to assign the contract? We decided to assign the contract so we called every investor that we knew. No one was interested because of the foundation repair. My partner ended up looking up wholesalers on Google. He found a wholesaler who said he has a list of cash buyers that would be highly interested in the property. We agreed to split the profit 50/50 with him. The next day, we scheduled a showing at the property and our partner brought 20-30 investors with him. Within an hour, we received several full price offers at $195k. My partner and I couldn't believe it...it was like a dream come true! 

It wasn't all green yet though because our initial contract with the seller was expiring in a few days. We only gave ourselves 15 days to close but we needed more time. So we asked the seller to extend the escrow period by 7 days. He responded asking for more money, roughly $1500 more. We said we cannot pay you more and he decided to extend the close of escrow date anyway. Luckily we worked with a great investor friendly title company who handled all the addendums. We had to extend the escrow period again because it took forever for Bank of America to send the title company a payoff. 

In the end, we cleared a total profit of $17k in less than a month! $8500 to us and $8500 to our wholesale partner. Not bad for our first deal. We learned that 15 days isn't enough time for us to close so we will use 30 days from now on. I also learned why I love being a real estate entrepreneur. We created a win win transaction for everyone involved. The seller got rid of his father's house after dealing with probate for over a year. Our wholesale partner made a nice profit, simply for knowing cash buyers. Our buyer hopefully will make a decent profit when they flip or rent it. And the El Dorado Lakes Golf Community has one less eye sore in the neighborhood.

We couldn't have closed this deal without the resources on BP, being creative and persistent, and a little luck. Thank you to everyone involved! Cheers to the future!

 Justin - Congrats!!!

Post: Flipping Formula

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76

Wow - sounds like we all had a bad experience with these gurus (seminars), 

I have to admit - gotta come clean, I still go to them when I hear them advertise on the radio. But, I go to the free 3 hr. event - the teaser one - I never swipe my credit card in the back of the room. (usually attend 2 per month)

Every once in awhile - I can pick up a nugget of knowledge - but my intention - is to network / collect business cards - from most of the people in the room.

I treat these seminars like watering holes - we're all thirsty for something!!  we grow our data bases - with these thirsty people!!  This business taught me one major thing - become a marketing pro and learn to network - tell everybody what you do and what you want, we partner a lot with these attendees.

God Bless

Michael Rae

Post: Newbie From Los Angeles

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Ari Rubinstein:

Hello all!

Ari here located in Los Angeles, California. I am brand new to real estate industry and am looking for anything to help expand my knowledge. I have a diverse background in marketing and advertising which I know will definitely help my success in real estate. In my six years experience within marketing and advertising I developed media driven campaigns to promote brand awareness and acquisition. I am currently pursuing my real estate license.

I am interested in buying and holding property as a long term investment as well as rehabbing and flipping a property. My main goal as a real estate investor would be to take home 100K in annual income but the sky is the limit! I am so excited to be a part of such a great community and am looking forward to developing my real estate career. I first heard of the B.P. through the podcast. I was extremely interested so I visited the website and found all this great community support which is why I landed here. 

I appreciate any feedback you'd give to a any "newbie" :) Thank you for reading my post!

 Ari - Welcome!!

you don't know it, but it sounds like you already have what it takes to succeed in this business!!  let me explain:  We are marketing guys first!! that happen to do real estate!!

If you continue to manage and work your marketing streams every day - your deals funnel

will bless you every day!!  feel free to reach out to us, we always like to chat with bright people..

Michael Rae

Post: Wholesaling secrets - who knows?!!!

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Miles Presha:

I'm new to wholesaling in LA.  There are so many other wholesalers out here that are throwing around the same deals, I wonder how anyone really makes money.  I've spent money on marketing the last few months, but am running thin.  I may have a deal however, but how can I keep 'em coming?  I've gotten no calls off my bandit signs or letters I sent out it seems.  Am I in a market with too much competition, or should I try to look at deals in other states?  

Frustrated but not giving up,

Miles

 Hey Miles - We (My Team) are also located in Southern Calif., first of all - there is alot of competition down here - because there's money here (deals)!!  

Try working a ghost town - no competition - no money!!!

Learn to work within the competition - network / network!!!  your business will begin to grow - just by getting to know more people.

Next - because your marketing funds are limited, partner with somebody - share the expenses of marketing / share the duties (to do task) / I rather split 50K - than have 100% of 0K 

Last - you got to get involved in Meetups / clubs - zero in on like minded people!!!

Since we been running two Meetups - our business model is expanding

In closing - Brotha, hang in there - trust me - the toughest things in life - give the biggest joy in the end!!!!

God Bless

Michael Rae

Post: How does the changing market affect wholesalers?

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Derek Dombeck:

@Michael Clark

I definitely would utilize your local networks and REIA to find buyers and find out what they are looking for. Target the markets that your buyers want to be in. As far as what list is the best, that varies so much depending on location.

I am in an area without large cities, so it's challenging to maintain a list of active investor buyers because there aren't many. I started my own REIA and by doing so, I have put myself in the role of the GO TO guy in my area. My only regret is, I should have started it years earlier. Use those REIAs. They can make your business blow up quickly if you aren't afraid to talk to people.

Good Luck

Derek Dombeck

 Derek -Totally agree -  get involved in your local real estate clubs - we formed to probate clubs in Southern Calif. with the use of Meetup - works great!!

key advise i can give - let everybody know in your community - you fix n flip!!

our motto "The more hands we shake - The more money we make!!"

God Bless

Michael Rae 

Post: What does your typical day look like as a wholesaler?

MICHAEL YBARRAPosted
  • Real Estate Broker
  • Modesto, CA
  • Posts 82
  • Votes 76
Originally posted by @Patrick Britton:

@Joseph Theriault i think everyone will have a different response but @Steven J. makes some good points.  Frankly, it sounds like he worked too hard :)

For me, there isn't much of an "average" or "typical" day.  But i'll do my best:

Start your day by going through (or filtering) a farm list you've received from a title company or service, like propertyradar.com.  these are your leads.  then, send the list off to someone like yellowletters.com and have them run a direct mail campaign.  once this gets going your should receive a steady flow of inbound calls.  

as the calls come in you should be prepared to ask an array of questions to determine if the seller is truly motivated. when you find someone, then it's homework time to determine if it's worth the energy. this is where you'll need to determine ARV by finding comparables. the first few that you'll do will take a lot of time, but the more you do the faster and more accurate you'll get.

then arrange for a quick viewing.  weekends are good because if you're 9-5 Mon-Fri you'll be looking at the property at night under less than ideal lighting.  aim for when the sun is out.  

ideally, you should be able to come up with a very rough estimate of any repairs or at the very least, what needs to be repaired.  factoring this in, be prepared to make an offer right then and there - so have your paperwork handy.  BTW - never say "sign the contract."  say something like, "approve your paperwork" or "authorize the transaction."  Saying "sign the contract" will create a wall between you and the seller as he/she will think they need a lawyer to make sure they're not getting swindled.  "authorize the transaction" makes the seller feel like they are in control, and face it, people like to "authorize" things.  it makes them feel powerful.  

once you get signatures it's a 5 minute phone call to title company to open title.  then you prepare your investor packet or whatever you'll use to market the property - and start sending, posting, calling, whatever...hopefully soon after you'll have a few people interested, at which point you arrange for your inspection.  once that's done you'll have a buyer (again, ideally) and then it's assignment time.  skipping the details, once done it's a matter of waiting for the buyer and seller to sign/close...which means you get paid (if not already prior to closing) and that's it.  

Now, to provide an extremely simplified version of this:

Monday 9am - 11am:  filter and clean up lead list from title company

Monday 11am-1pm:  write up letter/postcard, etc. and send off to yellowletters.com 

Tuesday 11am:  yellow letters sends you mail/postcards/whatever...

Thursday afternoon and evening:  you begin getting calls from the leads.  Filtering and qualifying them takes you well into Friday.  You need to make sure these people aren't tire kickers or time wasters.  get a feel for what they are looking for in terms of price and most important, what their time-frame is.  people who have no urgency/deadline to sell their property don't give discounts.  Wasting time on unmotivated sellers will kill your time and zap your energy,

Friday:  arrange viewings for Saturday and Sunday

Sat and Sun:  view a few properties, make a lot of offers, one gets accepted

Sunday night:  prepare investor packet that will be sent to buyers.

Monday morning: call title and have them open title on property

Monday morning (right after):  blast out packet to your top buyers and give them first crack at it.  

Tuesday afternoon: post on CL, Backpage, REIA forums, Bigger Pockets, etc., assuming none of your preferred buyers got back to you.

Wednesday:  a few people have called and would like to view property.  contact seller and arrange for viewing that works for everyone (ideally in workweek when banks are open) 

Friday morning:  conduct viewing/inspection.  one buyer is very interested.  go to his bank, get certified check for assignment fee, then go to title and complete paperwork, inform all parties of happenings, receive certified check and copies of everything.

Friday afternoon:  deposit check (don't take out cash yet though) 

a week or two later:  receive notice from buyer or title of signing/closing...once title gives your recording number and buyer has keys, spend your money.  

again, this is a very simplified version of everything and i assumed no hiccups or issues - which will rarely be the case. 

But the heavy lifting (the mail-outs) can be out-sourced, and some people even out-source the calls.  Once you get enough practice getting the documents together and creating the investor packet, that entire process will get quicker and easier to do.  Once you've dealt with a title company a few times they will facilitate the process faster.  and of course, once you've dealt with the same buyer a few times he/she can make the end process vastly more efficient and rewarding.  

So, because everyone is different and we all have our unique skills and time restrictions, I say you should start off very slowly. and you'll need to practice getting comps to determine ARV, a list of questions to ask people once they call you and you need to start going to as many networking events as possible. Your local REIA will be invaluable. As well, have some idea what your investor packet will look like.

again, this is a very simplified version.  but it's only as complicated as you make it.  

hope this helps.  

 Patrick - awesome post

We fix n flip in Southern Calf. , but - the key to our success, is we are marketing guys that happen to do real estate..

just being doing something productive everyday and the deals will come!!

God bless 

Michael Rae