All Forum Posts by: Mark Wolffer

This is how data providers get their data:

1. They can be the "source": However, for property data, there are only two real "sources". Everyone else buys from them and then wholesales or resells.

2. Phones are a commodity and people are adding phones and stopping services etc. all the time. Aggregators will usually have one large list of land lines...then update that list from whats called a daily connect/disconnect file. Example: every day I receive every landline that is either turned on or turned off from all the telcos in the US. The other type of phone number comes from mobile phones. Thats harder and much less likely to get a match. Its derived from multiple sources, one of which is a co-registration monthly feed that shows people's information when they register at many of the websites we visit. Example: if you go to a payday loan site that sells your reg data...I probably have your name, address, phone, and email.

3. Getting home ownership information:   again, real property data (see #1) This is where you end up getting charged for the data. Anyone who does volume buying monthly can get this stuff for pennies, not dollars.

4. Various data sources update their files in certain intervals....the bad ones may have data that is over a year or two old.

5. Emails are derived from the co-reg files described above and then updates a master file. Remember that people may have multiple emails and these lists also may contain emails that have not been used for over 10 years.

TLO is used for investigative process, fraud prevention....rarely used by flippers, bird dogs, and wholesalers. You end up spending big dollars  when pennies can get it done for you.

The only way to get high on google is to pay large dollars per click, plus the ad has to attract the clicks or else google will list you lower. There is so much competition...SEO has been around forever and if you received a call, most of those telemarketers don't represent the best firms. The question to ask is: "What will it cost me for each click to my site, what is the conversion to a call once on my site. The SEO guy typically won't answer you with any firm numbers.

"You have been taking down home info"? What information are you compiling into Excel?

I'd have to agree with Adrien....but I'd add additional filters. Since you are looking for those that may have a motivation to sell.  Since we have co-reg files we can look to see who has registered at payday loan sites in a given month ( a predictor of tight finances). We then take our other national list and get owner occupants over 55 or 65 with great equity and also filter out couples so that the address only has one person living in it ( they may need to downsize after the death of their spouse ). 

shoot me over a couple of your prime address's...I"ll look them up on my database and respond, if you'd like.

I'd have to ask....have you segmented your market area so that those "few hundred" are being directed to the best prospects. If you are just blanketing the area you are hitting too many address's that are not prospects. Some questions you need to know are: with each address you send to......what are their length of residence, ages, children, occupation, are they themselves also investors, do they maybe have a low credit score or high, networth, income, etc.  You can  then narrow down the statistical probability of them doing business with you.

You can blanket an area....but you are just throwing mud against the wall...to see what sticks.

You just need access to a consumer marketing list...we are talking about getting hundreds of fields of information on every address out there.

Just wondering....please let me know if you see value in this:  As an investor, if you could click on an app and find out who lives in an area, their ages, when they purchased property, loan to value, home value, and the buyer habits/motives, whether they have children approaching school age or age of leaving the home, etc.. Would this help in deciding how or whether to approach? 

It might be possible to find some phone numbers but to find ALL phone numbers...very unlikely. As with our consumer data there is usually just 35% of consumer households that have land lines. Also, if searching for emails...again about 30% at most. Many times investors want to hide what they own...through LLC's etc. . If you want to explain in detail how you are presently filtering for the 8+ list...it may be helpful to guide you.