Does anyone mail all equity homes in their area?

[Lucas Howes]

Curious if anyone has had success mailing to all equity homes in an area. This would include all forms of extra motivation (divorce, pre-foreclosure, etc) but would also include many people who don't really fall into these categories, and simply have equity. Has anyone had success simply mailing to all equity owners, or do you need to specify the list a little more?

[Mark Wolffer]

I'd have to agree with Adrien....but I'd add additional filters. Since you are looking for those that may have a motivation to sell.  Since we have co-reg files we can look to see who has registered at payday loan sites in a given month ( a predictor of tight finances). We then take our other national list and get owner occupants over 55 or 65 with great equity and also filter out couples so that the address only has one person living in it ( they may need to downsize after the death of their spouse ).