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Updated about 8 years ago, 11/06/2016
Last name on Direct Mail?
I'm sending out a few hundred yellow letters to multiple neighborhoods about 15 minutes from where I live. This is our first direct mail campaign and we're hoping to get one rental out of it. My question is, should I include my last name in the return address? We have a P.O. box so my personal address won't be on it, but my fear is that someone could look up where I live if I include my last name. Am I being overly cautious, or is this a legitimate concern? What do most people include in their letters/envelopes?