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Help tracking/printing direct mail
I'm making a shift into a direct mail campaign. I have been driving for dollars for the past couple weeks. I have been taking down home info and putting into and Excel sheet. Would anyone be willing to share a way they track leads (aside from a paid CRM program)?. I would love to get into Podio or something similar, but for now its me and 'ole Excel. I ask because my stamps, printed letters and envelopes are still cheaper than online services. I am wanting to know the best way to simply "output" my leads to a mail printing program or letter printing program in order to more quickly get these letter out aside from hand writing hundreds of addresses monthly? I am looking for other ways outside of yellowletter.com type stuff. Any suggestions are welcomed.
thanks