@John Williams
A lot of good information already on here.
I would add be conscientious of your neighbors and your community. There is a negative stigma about Airbnb’s that they disrupt neighborhoods because of the frequent turnover of guests and some who party to the late hours of the night, make excessive noise, too many parked cars and trash not properly managed etc.
Make sure you know your cities rules/regulations and that your a responsible owner. Be proactive, talk to your neighbors and give them your information to call so that problems are fixed right away. For the most part, people appreciate that. A happy neighbor goes a long way and can make or break your business.
Lastly, manage your expectations with guests. Define your house rules clearly so that your guests know what to expect. I find that by controlling your expectations, it leads to less phone calls, less problems and more likelihood that your STR business will thrive.