Bill Gulley
IMHO the following 6 questions should be asked before any other question.
1. How did you happen to hear about us? Its important to know which marketing is working. Besides this reinforces to the prospect why they chose you to call. I have been told marketing types that I don't do so be careful not to say "That wasn't us"..
2. Do you have a house you're wanting to sell? - Must be a Yes answer... We get all kinds of callers and this question weeds out the non motivated caller. You hear answers from "you sent me a letter" to "if the price is right" you also have to be a little careful when prospects use the price is right statement... We instantly think a high end value where the reality could be low value.
3. Is the house currently Listed with a Real Estate Professional? - Must be a No answer... I never talk value or price with a seller who is listed. I try not to steer them into cancelling their listing agreement. However if they say that they can I ask them to call me back when it expires or is cancelled then I confirm it by searching the MLS>
4. What do you think the house will be worth in today's market? - Must give a number... We get everything from I don't know to an inflated value. If a prospect doesn't know the value of their home I invite them to do some research by asking a real estate professional or viewing open houses that are like type. I cant slap them with the bad news of value. Then call me back.
5. What are you hoping to sell the house for? - Must be a number equal to or less than the worth value... This answer must be equal to or less than Q4. If more then I ask the seller to call me when they think its worth the inflated value.
6. What is the address of the house? After they give me the address I will do some due diligence to determine value and call the prospect back within 10 minutes. I even go as far as asking them not make sure they aren't on their phone. If my value is equal to or less then what their Q4 and Q5 answers are I then make an appointment to buy the property. If Q4 and Q5 are more I then ask them to get another opinion or view open houses of like type.
There are a host of other questions I ask after Q6. For me the two main questions are
What time today would be better for me to come out and buy your house ___________ or _________? I give an alternate choice question... I am a firm believer if you do not keep the Power of the conversation that you wont do as well. A lot of investor ask "what time can I come out to see the house" And I try an use the statement 'Buy Your House" at least 8 times within my conversation so the prospect knows what I am there to buy their house.
One of the last questions is
When I come out… it is important…that all of the decision makers be there…. so I can come to an agreement to buy your house… Will all of the decision makers be there for the appointment? Nothing worse then going to a home and the wife is working or the brother is not there.
I have a total of 4 scripts that we used over the years...
Hope this helps