Being new to the STR game, I'm learning as I go. When we converted our first property to a STR, I thought I needed a property management company and actually looked forward to hiring one so it could be a more passive investment. The issue was that after I was told the fees and did the math, I'd be making very little in terms of cashflow. This led me down the path of BP forums to piece together self-management, and through the experiences, tips and suggestions of others, we've had much success with little efforts self-managing.
Personally, I'd love to outsource the STR management, but I realize that PMs need to make money and to me the tradeoff off has not been worth it. If I'm making $1200-1500 in monthly cashflow on my STR and with PM fees, I'd be at $200-300, then I should just invest in LTRs and make it truly passive.
The other part which will lead me to the questions I would ask a prospective STR Manager is related to how a STR Manager will treat my property & guests with the same care as I would? I ask this because in our market, there is a large STR Property Management company that manages many properties. As I look at those listings, its puzzling to me how poor thier occupancy is, the significant numbers of bad reviews and then the responses to those reviews are not very good. This company in a national firm so the local understanding of the market seems to not be their strength.
That being said, if I considered a STR Property Manager, I would need to ask:
1) How would they manage and monitor pricing/occupancy ? What methods would they use to determine best strategies?
2) Who does the communication with the guest? A Property management employee? A virtual assistant? Outsourced overseas?
3) How does this company secure local cleaners, maintenance people, etc.? What type of business relationship does the PM have with these individuals and what loyalty do they have to the PM?
4) What is my recourse for poor reviews? Is my fee structure tied to positive vs negative reviews?
5) Can you show me income projections for my market, expected cashflow and justify your fees to the returns I'll receive?
I know of a specific situation where a new property in our area was recently purchased by an investor. The PM company they hired handles everything. Their first 2 stays (reviewed) were both 2 Star reviews. Looking at their calendar, the rates are not inline with our market. This home is larger and much nicer than ours, yet they already are not making the income and having the "review" success we've had and I worry that this "investor" will be out of the STR game in no time once they see no profits from their investment.
Hope this helps!