@Phillip Iwugo:
Do you believe having a website is mandatory when you begin wholesaling as a new investor and begin your marketing campaign?
Hello Phillip!
I'm in the same boat as yourself. I have begun the task of establishing myself as a serious Real Estate Investor with wholesaling being one of my primary exit strategies. Now that I have reached the marketing section of my business plan some consideration needs to be addressed towards how I will brand my company both now and into the future. When you take a moment and give though to what the public expects of a business and their overall perception of what is considered a viable company, then the right course of action begins to make sense.
Many years ago I was the owner and operator of a computer repair business that was based out of my home and car. The majority of my customers came by way of referral and the rest from a weekly ad in a publication called the Pennysaver. One night I found myself at a party trying to impress a girl with the fact that I was a business owner and was doing well. When I asked for her phone number she replied by tell me that she would call me instead. When I said to her... "Hey! you don't have my number!" her response was "I will call your work number, you're listed in the Yellow Pages right?"
That was a defining moment for me and my repair business. I did not have an ad in the Yellow Pages at that time, but less than a couple months later I did and my call volume grew to the point that I placed additional ads all over Southern California.
My point is consumers of goods and services have been conditioned to expect certain standards when it comes to business transactions. Not to say that business cards, Yellow Pages, BBB, LLC, websites or anything is mandatory. But from a consumer's prospective it couldn't hurt.
Just my two cents!
