Hi @Randy Frederick
Richmond is a pretty specific market for small multi's. They tend to only exist in a handful of neighborhoods and fall into one of two main categories: prestige location driven or income driven. Examples of each would include areas like the Chamberlayne Ave corridor which are almost entirely driven by income or income potential. Prices there tend to reflect that dynamic as there are very few owner-occupied properties along Chamberlayne (south of Azalea anyway).
The prestige locations would include areas like Church Hill (near Broad), the Fan, and Museum district to name a few. These are valued more like a single family home would be using comparative analysis. Because of this, multi's in these areas will never line up with the "rule of thumb" analysis criteria most investors are looking for. People who invest in multi's in areas like this typically have a different strategy in mind than pure annual cash-on-cash returns. They are interested in the "evergreen" nature of the Fan market where demand is less affected by macro-economic trends. Basically, these areas can be more liquid and are more likely to appreciate. There are legitimate reasons for taking this route, like if you are a high-earner and just need to "park" cash in a safe investment in exchange for lower returns or perhaps as a hedge against vacancy, rental market fluctuations as the rental demand in these areas is limitless even in challenging economic environments.
Something to consider would be two single-family rentals that generate the same amount of rent. So for $200k you could realistically find a couple single-family homes in a suburban section of the Richmond market that would each rent for $1700/month and generate the same revenue for a $100k lower acquisition cost. That would also put you at a lower cash outlay since most residential lenders are going to want %30 down for a quad that is non-owner occupied. So $150 down for the quad or $80k down for two singles at %20.
That's just some food for thought. Feel free to connect if you'd like to discuss the multi-family market in more detail. Best of luck!