You would want to direct your marketing towards your audience. Traditional sellers and distressed sellers often time have different needs and wants and your message has to be clear and concise to your target audience on how you can help them accomplish Their goals
Mr Distressed seller I can buy your house cash close in 7 days, repairs no problem, estate no problem, owe property taxes no problem. Need to sell today. I am your solution
Your message to a seller not in a dire need to sell. I can get you top dollar sell in a reasonable time period and here is how I can do it.
That's for marketing. That being said if you go see a seller that called for you to view his house for a cash sale but finds out he wants market value and really it's not in bad of shape You can wth good sales technique switch gears and put your realtor hat on. That is provided you have shown yourself in a professional light and gained rapport during your interactions with the seller leading up to that point.
My aqusitions manager is licensed and gets a fair number of listing a year like that He dresses well keeps the appointment handled in a professional manner. Gains rapport quirky
Also the opposite can happen seller wants to list but then decides doesn't want the hassle of showings inspections and repairs. Willing to take less for the convenience you now have a lead to purchase.
We are closing a house Wednesday. It needed some work so she was going to list under market but not low enough for us to buy. We told her how we could buy it for less and she wouldn't have to deal with offers and showing and possible repairs She needs to sell to buy another so we are short term leasing it to her so she can have cash in hand when she buys. That sealed the deal Plus she didn't want the hassle of listing. We became her solution
It's all how you sell the sizzle