Direct mail is still here.... and it still works. The problem with it is the 'data targeting' and messaging. Too many in RE start off just doing the cookie-cutter stuff, and mailing out to delinq tax non-homestead ect...with an 'I'll buy your house today cash' song n dance. And really? That is soooo tired. Everyone has seen the bandit signs, and mailers. It's like getting a call from an unknown number on your cell, and seeing the 'potential spam' indicator on the screen from your carrier. The game is up. That method still works for some, but it IS limited.... simply because every local reia leader has told hundreds of others to do the same.exact.thing.
Call your local county/city. Ask the inspections dept 'what will get someone kicked out their home (pain points), even on a temp basis'... find out the 'paper trail' of the process (ie, when are the letters being sent to the homeowner from the county/city saying they are in danger of being removed from the home).... And? Simply do an Open Records Request with the city/county to get the address, status of the letter being sent (ist notice, 2nd ect), the Parcel ID and street address.
For your city https://fiscalofficer.cuyahoga... would be a great place to send in a request for a GIS parcel file, that contains Parcel ID, street address, tax/sales and owner info. This should be free, if you ask. It'll generally be a file for every parcel in the county, updated monthly. With this file? You just saved $1000's in the future 'buying' the same data from a place like listsource.
Now you have a 'master' list, for Parcel ID's and associated sales/tax data. Request it yearly, for the assessor side of it (beds baths, sf, tax...) Sure 'ownership' may change.... but you have the parcel ID, to match against any other list that you may obtain, just by matching the Parcel Id's or street address to the same in the county parcel file. Easy peasy.
Now craft your message 'around' the data. What data have you been requesting from the city/county? Does the address have delinq tax? Code violations? Has the water/gas/electricity been turned off recently, or have they been sent a warning letter that the service is in danger of being turned off? Is it an Opportunity Zone, or any other type of 'affordable housing plan' parcel area? Is it multi-family, sfh ? The list of possible reasons to prospect to them goes on and on.. But you can usually find a lot of it in the county Parcel file.
Here's a data request I just received back today. It's the water shut off's for St.Paul https://youtu.be/oK6xukfQtOk ( I get these for the 7 county metro). When they turn the water off, the home is condemned level 2, and they are booted out. I'm not so 'really' concerned about getting the shutoff notice.... it's already happened, and they are removed. What I 'really' want? Is the 2nd notice that is sent. And I want to know if they had other notices (multiple 1st, 2nd notices) throughout the year (repeatedly playing catch-up on bills). I'd much rather talk to them before the home is condemned, but I need to track all of the stages that a notice is in and how many notices they are sent. Because 'after' that I load in all the other housing-related pain points I have collected.
Everything I am saying here is 'free' to do. Parcel/people/tax/sales data is free from the county if you look, data requests are free too, it's just your time you are spending.
And you know what? The data is more flexible when 'you' have it, for the ways you want to frame it. You can model it for any other type of prospecting in the future, as long as you have that solid Parcel file from the county.
Again, 'craft' your messager around the data, when you have a mailer. Simple lists like delinq tax and nonowner occupied are scraping the bottom of the barrel... we're in a housing crisis. Owners are less inclined to move, until they 'really' have to, with distressed property....