All this discussion on fees, and no discussion of business models and efficiency.
This is because every PM company out there - that I'm aware of - basically runs the same tired business model. It's all commission-based. There is no way to create a truly efficient environment with a commission-driven system. And a commission-driven system will always be at odds with the landlord's best interests.
Example: Tenant placement fees. Everyone seems to charge them. The incentive is to get a tenant in the property, so the PM can get paid, as quickly as possible. Most PMC's front-load their fees - tenant placement is the big expense - and the reason they front-load their fees this way is that if the tenant doesn't work out and the landlord cancels, the PM already received the bulk of their funds on the property.
Example: Maintenance markups. Many have said here that there MUST be maintenance markups. This is insane and the opposite of representing the landlord's best interests. All PMs should be using independent 3rd party vendors, or owner preferred vendors or owner home warranty companies. There should never be maintenance markups - in fact, you rely on your PM to do the opposite - fight for the landlord's financial interests on any invoice that doesn't add up (like a $200 smoke detector battery.)
Everything in here is just noise unless you are drilling down to how the company actually operates and what their company culture is.
Here's how we stack up:
-$100 initiation fee when you hire us, 7% management fee ($99 min - $149 max), $100 annual fee on 1/1 of each year. No other charges to clients. Tenant placement is always free, no maintenance markups, no lease renewal fees, no fees in the event of an eviction. These are the lowest fees in the industry.
-We keep 100% of late fees, always have and always will. Our late fee of 10% of the rent, after the 3rd, is fairly draconian. It's not a significant source of revenue for us (in 2020 we were not legally allowed to even collect these most of the year), it's a deterrent. We can't make tenants pay late, nor would we want to if we could.
-We keep 100% of pet fees ($250 per pet) to deal with pet-related issues. Security deposits still cover damage from people or pets, and we collect larger security deposits on risky tenants. We are exceptional at assessing risk.
-We don't charge tenants any fees, which are becoming common, other than a $30 application fee. Some companies are moving to a model where they charge tenants $300-$900 for "lease preparation" as well as other fees (maintenance fees charged by the PMC to the tenant for example.)
So what do you get for our "cut-rate" fee structure? The best PM company in Denver and Colorado Springs. We answer our phones, respond to emails within minutes, have stellar Google ratings, etc. Oh, and the only people working at our company are salaried college grads (or higher education including MBA and law school.)
We've been perfecting our model since 2008. At my company, we all make very good money, and our company is growing steadily each year. There is a way to do PM right and profitably.
I've posted this elsewhere, but acting as a DIY landlord is a terrible idea for myriad reasons. It should probably not be legal to self-manage unless you've demonstrated proficiency. There is no chance a DIY landlord can have the knowledge-base that we have, which means a DIY landlord is shooting in the dark. Guessing. Not in compliance with state and federal law a lot of the time. Not providing the same kind of safe, clean, and legally compliant rental environment that we guarantee. The icing on the cake? They're losing more money than our fees even cost.