I thought I would share this, as I've seen a lot of posts recently about how to start a property management company. As a 20-year industry veteran, I still see most sales agents fail to understand what I do (typically, they think they know). It seems that many people who are considering getting into the industry are also unclear about what to expect. Here's my take:
Property Management is more closely related to automotive manufacturing than what people naturally think of when they hear "Real Estate."
In property management, every property goes down the assembly line. I'm sure you've seen video clips of auto assembly. The frame goes down the line, seats are added, wiring harnesses, doors, etc. A lot of it is done by robots, and a lot of it still is done by people. Imagine a new account being added to your property management company and making its way down that line instead of a car.
The process:
The new rental house starts moving down the line... Someone enters data into the property management software from the PMA (Property Management Agreement... Someone takes photos... Someone lists the property across the sites... Someone sets up showings... Someone processes application data... Someone decides (that carries significant consequences) whether an application is approved or not... Someone creates and sends a lease... Someone handles accounting to record management fees, pay vendors, and pay the client... Someone opens work orders for repairs... Someone handles lease issues or violations, which are often complicated and with serious legal ramifications... As the lease end date approaches, someone starts a REMOC (REnewal/Move Out Checklist), and someone works the REMOC depending on the direction the property goes (Lease extension of processing the move-out)... Eventually, someone looks at the Move Out Documentation and decides the fate of a security deposit (again, with significant legal consequences) ...
There are hundreds of other steps along the line that all have to be executed perfectly. Airtight process procedures and checklists must be in place to ensure the steps are all followed the same way every time (scalability) and that the relevant parties are apprised of the process as it moves down the assembly line. A mistake early in the process will manifest itself later.
Everyone who touches the property along the way has to do their job, or at the end of the line, you'll have a vehicle with missing pieces, wheels that have fallen off, a vehicle that cannot be trusted and a client who will be shopping for a new PMC.
The customer doesn't care if you did everything right except you forgot the steering wheel. Nor should they, because you're being paid to get it all right, every time, without exception.
In addition to this pressure to get it right at each step, you have pressure to do it quickly. Your time is finite. You cannot spend too much time on any one door because you cannot charge beyond the market rate for any single door, so each door needs to follow the process efficiently and precisely.
The process must also be continually improved as new technologies come online, laws change, bottlenecks are identified, etc. Your processes can never remain as they were yesterday or last year. The fundamentals stay the same, but the process details continually shift.
You want to establish a reputation for our properties going down the assembly line consistently. You'll lean on employees at some point to be experts along the assembly line. But they typically won't last forever, and you'll need to scramble to keep things moving in their absence. There will be missteps, but they should be few and something you can learn from—not repeat.
If my description of property management sounds like something you'll be good at and enjoy doing, it's a good fit, and I say go for it. If you enjoy logistics and efficiency, it's a great industry. If you're not wired that way, you will need to partner with someone who is.
The upside: There is a lot of money to be made, potentially, and every door you add to your portfolio builds your company's value bigger and bigger (vs. sales, where it's a transaction and then it's over). PMCs can sell for 2x annual revenue if they have a good portfolio. It's a business with incredible value in terms of stable, predictable revenue and as a retirement asset.
The downside: It's hard. It's hard. The legislative climate in many states (like Colorado, where I operate) makes running a property management company akin to doing open-heart surgery on a row boat in the open sea with choppy water. Some variables conspire to trip you up Even if you know what you're doing. However, the fact that it's hard is exactly why there will always be a need for professional property management.