@Jeff Richardson.. Here is my plan. I am looking to take my real estate 'side gig' or hobby to a full time gig. I set my personal deadline of February to "pull the real estate boat close to the dock".. Meaning generating income.
Here is my strategy.
1. Calling expired and withdrawn listings. There are some great scripts for calling them. I just bought the book "How to become a Power Agent" by Darryl Davis.. Its has a lot of good scripts. I used mojo dialer and landvoice (leads and a dialer that will dial 300 per hours). It works great, but over whelming and some of the leads were bad. I look in the MLS and then cross reference with the property appraiser and then look on whitepages.com. Some times you get a number some time not. Go knock on the door of the expired listings..
2. Door hangers. My wife is walking our baby around neighborhoods and hanging door cards on the door. No leads from this yet.
3. Website. Mine is pricey but has a nice capture system and looks great and is easy to change. Mine is [REMOVED[ I got no hits at first. Then I started advertising "Free MLS Access" on craigslist... Mine site is connected to the IDX (internet data exchange) and that is providing some hits.. Also I am testing google adwords. I pay $2.00 per day and I'm getting 20 people a day visiting my site. I was paying $10.00 per day and getting twice the hits. I get about 3 or 4 people opting in through the site per week.. No sales from it yet. I'm going to start a weekly newsletter to send to them.
I need to edit the site and try to up the conversion rate. I'm going to start using youtube more. They are owned by google and it raises your rank. I have been studying SEO (search engine optimization) for a while now. They say that 90% of all real estate searches begin online.. If I can be the first one they see there I think they have a good chance of using me.
I am getting 'SUPER NINJA" meaning I am trying to go a totally different approach to online.. I'm starting a podcast.. Interviewing the experts. I hope i will be able to drive traffic to my site that way.. We launch at the end of the month.
If you do a mailer, let me know how it goes.
Thanks
Gavin