As a person who's been in the field wholesaling full-time for a handful of years, there's been a noticeable difference in the business. From my perspective, it's due to a few different factors. One, we're in a much different market now than when I began. Here in Atlanta, home values have increased so drastically so quickly, that almost everyone putting their foot in has made money by happenstance. For my side of the business, there are no 'ugly houses in good neighborhoods'. At least, they're unicorns. Here, every house is ugly and they're all in ugly neighborhoods being gentrified. The problem with this, is that would-be sellers are ignorant to what all is involved in a renovation and think that if their neighbor sold for $350K (despite an $80k+ rehab), then so should they.
Another problem would be a lot of the uneducated newbies getting into either wholesaling or flipping. Many don't understand how to pull comps, assess rehab figures, don't know how permitting works or has an effect on a job, etc. Again, many people have been lucky to make money. The issue here from my end is that when I make an offer to a home owner of $60K because that's where I need to be to make a good deal for my investors, they're much more likely to take the offer of $90K from someone who doesn't know better. Even once that other wholesaler can't close, they're still hung up on the larger figure and I'm just a lowballer. I've voiced this to other wholesalers who put their buyers in jeopardy but as long as they're getting a check after closing, they couldn't care less. Conversely, I know of many buyers that actually speculate and purchase based on perceived end-of-project-value. THIS IS TERRIBLE. Money is made when you buy. Again, most have been lucky to realize market appreciation to compensate for buying terrible deals.
Maybe I'm one of few, but I can't wait for the coming correction to be fully realized so we can weed a lot of people out of the market in several parts of the business. My office has our down market strategy in place already so we're just waiting now.