All Forum Posts by: Eric Sztanyo

Hi @Tacy Apostolik, I'm late to this, but if you want a good landing page/squeeze page without a lot of hassle of creating/managing your own web presence, Unbounce and ClickFunnels could be good options for you. Both are landing page software services that provide a/b testing. 

@Jermaric Gray, don't leave us in suspense!

If you haven't already, you can go the free route of a Facebook Page or a site like Wix. The problem with that is that without setting up the hosting, branding, owning your own domain name, etc., it can tend to hurt your credibility more than help. 

I see sooooo many bad websites out there and content that is not up to date. Perhaps people don't know how to do it right. Perhaps they get busy and simply don't need the website. 

If you are thinking of actually creating a website and drawing in organic traffic via Google, you need to think about brand. Google rewards BRANDS - and that means, content, trust, authority, links, social media, etc. It takes time and work, but all solid brands do.

@Papa A. Diop I am a real estate investor who has been working as an Internet Marketer for the last 8 years. Recently, I've been helping real estate investors with their online marketing, including branding, website design/development, SEO, Social Media, Adwords and more. 

I worked with The Real Estate Guys (podcast) for about a year, and helped grow their audience. Recently, I've been helping real estate investors who specialize in senior living and assisted living. I'm happy to help other real estate professionals with their online needs - I find a LOT of people need help here. Message me if you want more info. 

Hi Sonya, 

Meeting Aaron today, but please add me to the list of this group. 

Thanks, 

Eric

Interesting, compared to this - 

"The National Association of Realtors estimates that the country’s supply of for-sale and rental units combined is 3 million units short of current demand."

@J Scott - Thanks for replying. I'm literally reading your flipping book right now (currently in chapter 17), and it's been extremely helpful. 

Let me try to be more clear, and feel free to poke holes in the thinking. While just getting going, I probably only have enough personal capital to get one loan out at a time. I'm thinking of a scenario where I have an investor who wants me to operationally run the flip, but they don't have enough cash to be the full lender. Let's say they have $30-$50k to invest, which is enough for them to get a loan in their name, and I manage/operate the flip and profits are split according to whatever JV we create.

Have you gone that route? Does that market of smaller investors for flips exist? 

I'm looking into beginning a flipping business. Currently, I have 3 fixed loans in my name (1 personal and 2 rentals). I'm looking into current financing I can get with a local portfolio lender, but I can imagine very soon that I'll be wanting to manage multiple flips at the same time, but will run into the problem of not being able to get another loan personally. 

So the question: is it common for flipping businesses who take on investor money to have the investor take out the loan in their name? 

Thanks!

@Dev Horn Great insight, thanks for sharing your learnings. Makes a lot of sense to use PPC for higher converting leads and FB for brand building. Any keyword categories you find have the most success when trying to find sellers? 

Congratulations! It's a scary, exciting, fun, freeing, rewarding, educational journey on the other side. :)

I ended up attended Gene Guarino's training in Phoenix last August and met @Mike Gennaro at the training. I think he would attest, as I would, that the training is wonderful. Gene is an excellent trainer. And, it's geared towards effective action. I know one couple from the class who is near closing on the purchase of an assisted living business in their home town.

You get 2 full days in the class, but you also get to tour his 3 residential assisted living homes. There are multiple ways to invest in this space - 1) Own the real estate and lease out to the business, 2) Operate the assisted living business, or 3) Both. 

Gene's training is focused primarily on the residential space - renovating homes. And state laws are very different on this nation wide.

Once I came home (Northern Kentucky, Cincinnati area), I came to the conclusion that building would be better in my area because Kentucky does not have a category for this residential space. However, I am taking the principles of Gene's training and the residential space to create a bit of a hybrid. 

I'm working with a partner right now on a business model of about a 20 unit assisted living space. It creates the "home like" atmosphere in a much better way than the larger CCRC facilities, and allows us to create more revenue than a 6-10 bed. It also allows us to focus on the big selling point of a higher caregiver to resident ratio. Now, it's just a matter of honing in on the right numbers. 

As I've continued to research, I completely agree with @Dan Brewerthat the operations are what makes or breaks assisted living facilities. Because my partner and I don't think the highest and best use of our time is to personally operate the day to day, we are potentially looking into syndicating and launching three 20 unit facilities. This would allow us to have the budget we need to hire professional operations. And, we can still have influence over the brand, mission and values of the company. 

My partner has 20 years experience developing, and I have 10 years experience in marketing. We also have a potential board member who built the 2 largest and most luxurious CCRCs in town. He is generously giving us wonderful advice and coaching on the operations end. 

It's been an exciting last 6 months researching this industry. And, I'm pushing to get this project up off the ground in the next year.