Facebook PPC to find sellers?

[Thomas Fortune]

I was thinking about testing some FB ads, using some "we buy houses for cash" type messaging. I'm curious if anyone else has tested this and seen any notable results?

[Dev Horn]

Facebook is indeed a terrible investment for RE investors looking for motivated sellers.  Any DISPLAY advertising is a crappy deal, including YouTube.  If you are MAX'ING OUT your Google AdWords (search), then maybe think of those things to extend your branding and offer but your ROI on display will not be good. 

What does work with FB is the actual thing it was made for - social marketing.  People love to see the progress of your rehab(s), they love to see before and after shots of bathrooms and kitchens, they love to hear about a new rental property or house you have to for sale.  For all that stuff we mainly just POST (free) and sometimes BOOST the posts (paid).  Those paid boosts are good to generate more page followers.

I don't think Facebook offers much value for wholesalers who simply post "I will pay cash for your house as-is" over and over.  But for those involved in buying, fixing, and selling houses, it can help to drive awareness and engagement.