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All Forum Posts by: Joe Gonzalez

Joe Gonzalez has started 2 posts and replied 235 times.

Post: Wholesaling to a flipper compared to a landlord

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

One of the main differences between flippers and buy and hold investors is that buy and hold investors don't need to make an immediate profit- this usually makes their offers more competitive.

To take it one step further, not all buy and hold investors are created equal.

Some of my best buy an hold investors are those who aren't even in real estate full time: think doctors, attorneys, accountants, engineers etc. most of them simply want to park their money and take advantage on tax incentives, loan pay down, and compounding interest. They are okay with a modest discount without having to compete with buyers at an auction or the MLS.

It's wise to have a diverse pool of buyers but I would highly suggest you build a buyers list of these kind of buy and hold investors. 

Post: Questions about closing cost for wholesale deal

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

Hey Devante,

It is common for a buyer (in this caseyou) to commit to taking care of closing costs on an as-is cash deal.

Once you assign the contract then the assignee (new buyer) will inherit that agreement and pay for closing costs.

Post: Anyone doing 10+ wholesale deals a month consistently?

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

I'm doing between 7-10 deals a month right now.

Here is what I'm currently doing.

- Billboard Marketing

- Direct Mail (Government Lists in multiple MSA areas)

- Website 

- Cold Calling (Mostly land for now)

The key is to always stay infront of your target audience.

Post: Outlook on Wholesaling For The Next 12-24 Months

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

Hey Chris,

I see a lot of opportunity during this time. It seems as though sellers are coming down from the frenzy of this past year and realizing times have changed, it will take awhile for most to catch up but I am already seeing the change in the market. Just a few months ago most wholesalers were making ridiculously high offers just to have inventory, that tactic is no longer working. I project seeing a lot more deals with deeper discounts in the near future. 

Post: Anyone open to mentoring a new wholesaler?

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

Congrats on making the decision to wholesale real estate, I started back in 2017 and it completely changed my life.

Here are a few tips for someone who is new:

- Wholesaling is a sales and marketing business, study both religiously.

- You get what you put in, dont treat this as just a hobby. 

- Read, Read, Read. I recommend "Secrets of the Millionaire Mind by T Harv Eker" & "The Compound Effect by Darren Hardy" for those starting out.

- Have integrity. Never lock up a house just to get something under contract. Only a lazy investor doesn't know how to do their numbers, strictly make offers that you know make sense as an investment.

- You're in the rejection business, get used to the word no. Most sellers don't have to sell below market value so many will pass on your offer and that's okay. You are looking for a seller that values their time and convenience and is willing to trade some equity in return.

Stay consistent - if you can master the art of consistently showing up then you will win the game of wholesaling.


Feel free to reach out if you need anything!

Post: Why would a wholesaler bring comps to an appointment?

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211
Quote from @Jerryll Noorden:
Quote from @Joe Gonzalez:
Quote from @Jerryll Noorden:
Quote from @Joe Gonzalez:
Quote from @Alicia Marks:

@Jerryll Noorden we are definitely on the same page with that. The layperson doesn't know what to look for, so a virtual walkthrough would be absolutely necessary. I have a walkthrough checklist I use, so that would make it a breeze to navigate a homeowner.


 If you ask the right questions you will get the right answers. 

If there is a crack in the foundation simply ask for a description - Please don't let anyone make this more complicated, specially if they are selling you something.

Remember, it doesn't matter if an offer was sight unseen, done with a virtual video walkthrough or walked in person, any diligent buyer will still have a due diligence period in their contract. I can assure you that even the investors who walk the property in person before making an offer NEVER remove all of their out clauses. Is that considered dishonest? I mean after all, there is already an agreement in place? Why have a contingency if you've already seen the property? The answer: It's not. Sight unseen offers done correctly simply follow the same principle.  

People want speed and convenience. Some people are just too busy and dont want any hassles (why do you think they are selling to you?) others might not be too technologically savvy - I have some sellers who even struggle with docusign. In the same amount of time that this guy is done explaining what a virtual tour is and how it works, I've already submitted my offer, made progressive talk about the next steps and locked up the deal. 

This exact business model has brought us in millions in wholesaling revenue. It's a proven system, period.

Just my two cents! :)


 You don't understand the point here dude.

The crack in the foundation was just an example. An obvious one at that. There are a ton of things like ... uhmm... a specific kind of dust on the floor, termites would leave behind, that to a typical home owner is just "dust" but to us investors we know better. They will brush it aside as nothing, and even if you ask them "Do you have termites", their answer is "OMG no! Absolutely not".. they THINK they don't. No amount of "right questions", will cause anyone to suddenly be a magical creature that will pull out truth they don't know from thin air.

You are giving advice to others here that will get people in trouble! Disagree all you want. Eventually when you get one pissed of student because things went wrong, you will realize that I was right. Just wait!

Wait wait wait, so you're telling me that you're able to analyze every spec of dust with your little video walkthrough?? lol. 

If you've never heard of anyone buying a house, an apartment, or land virtually then you have an outdated model, case closed.

Best of luck.

Again, dude, that was an EXAMPLE. I am explaining the concept. I just named one example to show case the point I am trying to prove. For Pete's sake. I can't!

Dude seriously nevermind.

Ever heard of the saying: "It is hard to argue with smart people but impossible to argue with stupid people"? I just can't!

Go do you. You don't understand the point I am trying to make nor will you ever the way you are wired! Let it go man!

Yes good luck to you too!

 Yeah, those examples fell extremely short. I know that you regret those weak points so I'll drop it.

Enjoy your weekend!

Post: Why would a wholesaler bring comps to an appointment?

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211
Quote from @Jerryll Noorden:
Quote from @Joe Gonzalez:
Quote from @Alicia Marks:

@Jerryll Noorden we are definitely on the same page with that. The layperson doesn't know what to look for, so a virtual walkthrough would be absolutely necessary. I have a walkthrough checklist I use, so that would make it a breeze to navigate a homeowner.


 If you ask the right questions you will get the right answers. 

If there is a crack in the foundation simply ask for a description - Please don't let anyone make this more complicated, specially if they are selling you something.

Remember, it doesn't matter if an offer was sight unseen, done with a virtual video walkthrough or walked in person, any diligent buyer will still have a due diligence period in their contract. I can assure you that even the investors who walk the property in person before making an offer NEVER remove all of their out clauses. Is that considered dishonest? I mean after all, there is already an agreement in place? Why have a contingency if you've already seen the property? The answer: It's not. Sight unseen offers done correctly simply follow the same principle.  

People want speed and convenience. Some people are just too busy and dont want any hassles (why do you think they are selling to you?) others might not be too technologically savvy - I have some sellers who even struggle with docusign. In the same amount of time that this guy is done explaining what a virtual tour is and how it works, I've already submitted my offer, made progressive talk about the next steps and locked up the deal. 

This exact business model has brought us in millions in wholesaling revenue. It's a proven system, period.

Just my two cents! :)


 You don't understand the point here dude.

The crack in the foundation was just an example. An obvious one at that. There are a ton of things like ... uhmm... a specific kind of dust on the floor, termites would leave behind, that to a typical home owner is just "dust" but to us investors we know better. They will brush it aside as nothing, and even if you ask them "Do you have termites", their answer is "OMG no! Absolutely not".. they THINK they don't. No amount of "right questions", will cause anyone to suddenly be a magical creature that will pull out truth they don't know from thin air.

You are giving advice to others here that will get people in trouble! Disagree all you want. Eventually when you get one pissed of student because things went wrong, you will realize that I was right. Just wait!

Wait wait wait, so you're telling me that you're able to analyze every spec of dust with your little video walkthrough?? lol. 

If you've never heard of anyone buying a house, an apartment, or land virtually then you have an outdated model, case closed.

Best of luck.

Post: How many wholesale deals are you doing a month/ your bottlenecks?

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

Currently doing 7-10 deals per month.

I found this to be my sweet spot, this volume keeps us stress free without having to bring more acquisition managers on board. My overhead is slim, team is small and months are profitable. 

I wouldn't change it for the world.

Post: HELP, 1 year old house in nice area of Florida wholesale advice

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

Hey AJ,

I challenge you to drop the formulas and ask the seller what he/she needs to move on from this situation. I always start the conversation this way, once I understand what they need I then know how I can help.

Keep in mind if there is not enough equity in the property then the traditional wholesaling numbers might not work, if they want to just have the mortgage paid off and move on then that might pencil out. Some sellers facing foreclosure still want top dollar so it is our job to explain that time is of the essence.

Either way the goal is to be of service to them in this situation, the money will follow. 

Best of luck!

Post: Tips for finding off market deals!!

Joe GonzalezPosted
  • Wholesaler
  • Houston, TX
  • Posts 264
  • Votes 211

All marketing works but the main question comes down to what kind of a business you want to run.

A more proactive business - Cold calling, SMS, etc 

A more passive business - Direct Mail, SEO, Billboard, Radio etc. 

I locked up 7 new deals this week, here is a breakdown:

1 Billboard marketing

3 Direct mail (post card, two of these deals are from the same seller) 

3 Cold calling (code violations, I have American callers)


I will always suggest to choose both a proactive and a passive marketing channel when starting out.