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All Forum Posts by: Danny Johnson

Danny Johnson has started 27 posts and replied 310 times.

Post: Wholesaling Website - Free, Paid Template, or Paid Web Design?

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Walter Roby jr Glad to see you're a fan of LeadPropeller! 

Hey @Omar Ruiz


As the founder of LeadPropeller, I wanted to chime in with my thoughts.  LeadPropeller clients typically choose us so that they can have a site that is ready to go within minutes of signing up.  They value their time and feel it's better spent working to drive traffic to the site to build their buyers list and move their wholesale properties.  

The biggest problem I hear from people trying to have custom sites built is that it's hard to know who is capable of building the site correctly with conversion optimization and search engine optimization in mind.  As a software developer myself, I know that even great devs may not know a thing about those crucial elements.  

The other issues I see happening is that it can take so long to complete with several revisions, the sites still need content (which can be very difficult to write if you don't enjoying writing), and it costs more and takes more time to build in features that you can get with the available website systems out there.

Sounds like yours is just about done though, so congratulations!  What are your plans for driving traffic to the site?  

Post: Digital (Online) Marketing v.Traditional Marketing in Real Estate

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

Disclosure: Founder of LeadPropeller and Flipping Junkie Podcast

I agree with @Omar Ruiz.  Direct mail has it's place and works well when done consistently and at a high enough level (thousands of mail pieces per month) and more than 5 times to each recipient over a year.  

Online is where it's going more and more.  Even if you stick to direct mail, what we're finding is that sellers will get your mail piece and go online to find out more about you and your company.  They're not just typing in a domain either. If you have a business name on your mail, they will Google it.  

If you're not there to be found this will definitely cause a decrease in response rates...as many top investors are finding over the last couple years.  Obviously, this could be attributed to higher competition etc, but I believe it's that people have move online to find out more about who they are considering doing business with.  

Whether you build a site yourself or get one from us, an online web presence is becoming more and more of a necessity.

Post: Newbie Questions- Marketing/Leads

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Melissa Davis The tag in your message didn't work properly and I never received a notification of your message....hence the delay in my response. :)

Other than @Ray Lai it doesn't appear anybody really stepped in to answer the question with any actionable advice so far so I'll give my 2 cents.


Lender First or Deal First

First, determining the order of operations is confusing for most of us.  It can be scary to look for deals without lining up the money.  

I'd speak to other "active" investors at your local Real Estate Investor Association group or here on BP about great local hard money lenders.  Build a spreadsheet of their rates and requirements.  

If while talking to one of these active investors you find them to be very knowledgeable and experienced, consider the possibility of doing some joint venture deals where the other investor can put up the money and mentor you while you find and manage the flips.  This is how Melissa (my wife) and I got started 14 years ago.

Once you have some potential lenders, start looking for deals.  Many lenders and other investors won't take you seriously unless you show them you are working to find great deals.  Nothing gets a serious investor's attention like a potential deal.  :)  Hustle and let them know you're hustling.  That will put you at a level higher than 90% of other people wanting to get into real estate investing.

Finding Deals

How do you find a good deal "without marketing"?   I think a better question would be, "how do I find good deals quickly without spending a fortune on marketing?"

Melissa and I fondly remember taking our kids with us to drive for dollars.  I absolutely love this and have a guide for it on my blog.  It's amazing how much we had never explored the different areas of our city.  We learned so much about each area and where investors were very active.  It's great to find these potential "farm areas" where there is older housing stock that tends to have a higher level of motivated sellers.  

Get a list of the vacant and or really distressed houses.  Every time you see one, don't be shy or scared, get out of your car and talk to the neighbors.  Ask them if they have contact information for the owners of the vacant house.  Leave a card with them and ask they give it to the owner if they see them.  Tell them you'd love to buy it and fix it up so that a nice family can call it home.  I'm sure they'll be glad to get the eye sore fixed up and want to help you.

Find the owners' address on your local county tax assessor's website and send them letters stating that you are an investor that pays cash for houses and are looking to buy a house in that neighbor.  Ask them to give you a call to find out what you can pay for the house at 123 Example St.

Yes, you can find out much more about driving for dollars all over BP, but I wanted to mention it here and state that it's important to not get sidetracked trying to implement 20 strategies.  Become an expert at driving for dollars.  Do a deal and then look at getting a website and expanding.

Hope that helps!

Post: Newbie Questions- Marketing/Leads

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

I agree completly with @Sean Dolan that focusing on making sure you're able to put deals under contract before ramping up paid marketing is the smart move.  Using PPC and sending tons of direct mail can bring in a lot of leads, but you want to make sure you're able to capitalize on as many of those as possible so that potential deals don't slip through the cracks.  

As my friend, Justin Williams, always says, "Nail it, then scale it!"

I've been generating motivated sellers leads online for over a decade and would be happy to talk online strategy with you if you'd like. 

Post: Direct Mail Marketing results

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Jeff Foulds Great to hear you're planning on joining LeadPropeller.  I know we had messaged some several weeks ago.  Let me know if I can help you with anything.

Disclosure: Founder of LeadPropeller :)

As more and more sellers are going online to find out more about the investors sending them mail, it's becoming more of a necessity to be there to be found.  Otherwise they are finding our competitors and not us. 

There is also the added benefit as we get more advanced to make use of online retargeting through Facebook and Google Display Network to target people that received our direct mail and then visited our website.  

This is much cheaper than sending them more and more mail...

What we are capable of these days is nothing short of amazing.  Technology is making it easier and easier for us to get in front of potential sellers.

Post: Wholesaling Website Service

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Justin Westmoreland  Not sure what happened but I didn't see any private messages.  If you did send, please try again.  :)

Post: Wholesaling Website Service

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Justin Westmoreland  I use ClickFunnels and agree it can be helpful for the right funnels.  Seems like we all specific needs though that can be difficult to implement in these general use systems.

Disclosure: I am the founder of LeadPropeller

We have wholesale website templates that you can use for your purposes.  

You can get a free account with MailChimp to hook up to whichever website service you decide to use.  That way you can build your email list in MailChimp and send broadcast emails of your new deals to people that have opted-in to your wholesale website.  

PM me if interested and I can share with you what our service provides that goes beyond this.

Post: Website & Optimizing Online Marketing?

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Benjamin Barredo

Great question!  Absolutely.  What we do is ask for testimonials right after closing. This is when they are most willing.  We send them easy instructions for doing it.  Only some will.   You have to make it as easy as possible for them.

The businesses that focus on this will outpace their competitors because it'll be hard to catch up after a certain amount of time because getting them takes work.  :)

Post: Land Investing & Selling

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Jason White Thanks for the recommendation of that podcast episode.  It's a good one.

My friend, @Seth Williams could help you with this for sure.  He's a land expert as is @Mark Podolsky.  Great to see you, Mark!

Post: Website & Optimizing Online Marketing?

Danny JohnsonPosted
  • Real Estate Investor
  • San Antonio, TX
  • Posts 328
  • Votes 182

@Jeff Foulds Great! Looking forward to discussing your strategy with you! :)

Danny