Digital (Online) Marketing v.Traditional Marketing in Real Estate

[Norman Walton]

Hello all!

I was just trying to get an idea on which forms of marketing are getting the most results. I know in some markets, traditional forms of marketing like bandit signs and direct mail might work really well and in other markets people might be seeing success with their online marketing ( like websites, social media, youtube channel, etc). Maybe the best approach is an integrated method. Thoughts?

[Joe Davalos]

I can speak only regarding direct mail as that is the marketing method I have used with success very recently due to adjustments of mind and marketing

Our markets may be different. I think direct mail should be directed at those sellers with a need to sell and or cannot sell to a buyer that requires minimum down owner occupied financing and or have the time to. Many times they cannot due to condition or possible title mainly estate issues.

You want to try your best to target those sellers and seek them out. They are flagged by city or county due to condition of Property or yard Even if only vacant. Find out where they are noted. Compile a list and mail to them keep adding to this list constantly

Be patient as this takes time and work. Results can be delayed. Keep mailing monthly for 6 months to same adding every month

Go first class mail and skip trace You returned mail

After you are successful reinvest back into Your Direct mail and skip tracing eventually skip tracing not only your returned mailings but those owners that have for the first time hit your list

As you become more successful set aside money for PPC. I’ve been told in a competitive market that can be in the area of 5000 a month. Stay at it for 6 months. Then keep doing it as you see success

My road is direct mail first. Up to 4000 mailings a month now

Skip tracing direct mail returns doing 100 sellers a month currently (haven’t been able to hire someone good on the phone yet)

Soon to skip trace new arrivals to my distressed list.

In the future once above is in place correctly will start a market plan for PPC w a budget of 5000 per month

Once All the above implemented will look at other marketing mediums

My point is do one thing well then add to your plan as you see success to your marketing plan increasing your methods of finding leads

Good luck