I choose Allure vinyl planks because they are waterproof unlike laminate and are easy to install. I assume you are referring to the ones HD sells with the adhesive tabs that overlay the tab on the other plank. I find, when installed with care, these create a good liquid barrier and will contour to a floor that might have some undulations in it from settling or the like. The subfloor still has to be smooth though, or you will see small bumps/divots. Laminte and the Lifeproof brand mentioned above are more forgiving with the subfloor condition because they are a stiff plank.
The flexibilty and it being water proof are the main advantage over laminate floors, in my opinion. I think the Allure line is just as scratch resistant, but other vinyl plank products may not be. I have a tenant with a 40lb dog and the floors are not scratched at all. Gravel/sand however will scratch it, so make sure you or they provide a decent mat outside the front door to wipe shoes on. Cost is another factor, you can get laminate flooring for much less than the vinyl planks so it depends on your situation.
It may seem confusing but its nice to have these options vs. 15 years ago.
Good luck