All Forum Posts by: Claire Trammell

Naked Mailers are created using white, pink, or yellow tablet style lined paper which is produced to imitate a personalized handwritten letter. They are then folded and tabbed. The mailing information is then printed out the outside panel of the paper. Ditching the envelope allows us to minimize your cost while maximizing your return on investment!

With prices as low as 45¢ each (using BiggerPockets promo code), you are able to mail many more pieces at a much lower price!

Your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Using the Custom Template you can also use a variety of type-fonts on your Yellow Letter.

Yellow letters have been tested again and again with the same great results that experts have come to enjoy from their campaign each time.

If you have any questions, please call us at (661) 441-3777 or check out our website here.

Hello @Kelly Kormos!

I would be happy to help where I can. Definitely no need to pay.

Shoot me a PM and let me know how I can assist! :-) 

@Scott Showers

Awesome questions. In fact, I'm also curious to hear other's answers as well, so I will definitely be following this thread. 

However, here are my answers to add to your compilation of info:

1- I use both. Mixing up the type of mailer seems to help keep things fresh. However, i like to start with a small text postcard for a few reasons: cheaper per piece and  First Class postage. Especially when starting with a new list, going a cheaper route with First Class postage is a great way to "test" the list. First Class postage is guaranteed return mail (according to the Post Office) and therefore I can spend less initially and get back the addresses to be skip traced or run through the NCOA (National Change Of Address).

2- The quantity varies, however I wouldn't recommend anything less than 1,000 pieces a month. 

3-  As for the amount of touches to the potential lead, I would say 5-7 times, sending each lead one mail piece a month. So, a campaign of roughly 5-7 months per list.

4- Response rates are very, very dependent on your specific market, however here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

5- It is a lot of folks opinion that direct mail is a numbers game. And, to some degree, I guess that can be true. For example, it seems to take a few touches to really get a good response from a campaign, but, in my opinion, the ratio of responses to deals depends on your ability to make the deals. It will be helpful to you to research how to talk to the potential sellers before they start calling. Even if you get just a rough script together with questions you really need to know.

6- The purchasing strategy totally depends on the deal and what will most help the seller. Whether that be wholesaling, wholetailing, buy and hold, sub-2, you name it. I would recommend finding out the sellers need and finding the right way to structure a deal to benefit you both.

Hope that was at least a little helpful! I hope to hear what others have experienced.

Hello @Erin Elam!

You could definitely mix up the mail pieces in a number of ways, but a recommended campaign that seems to work looks like this:

1. Small Text Postcard- Pink
2. Patriot Letter- Blue envelope w/ Cancellation stamp
3. Large Text Postcard- Yellow
4. Typed Letter 
5. Yellow Letter- Beige envelope w/ Cancellation stamp
6. Zip Letter- Contract

As for the frequency of the mailings, I would recommend mailing every 3-4 weeks, however you could set the schedule to whatever works best for you in your market.

@Aaron Peterson

There are quite a few providers out there, and there are even a few here on BP. I would suggest a quick search in the search bar. It'll yield tons of discussions that discuss the pros and cons of each company as well as other's experiences.

I would recommend looking at each company's requirements, such as minimum pieces, list format, etc. And some companies offer free samples so you can physically see the quality of the product before hand. It's always great to compare and get ideas.

Also, having a plan for the next 5-7 months will help you get the most out of your list. 

Happy investing!

Hello @Jeremy Moura!

I usually suggest to send a postcard with First Class Postage as the first touch in a direct mail campaign. For one thing, postcards are cheaper than letters and can typically be created and mailed out in less time than it takes to create, stuff, and mail a letter. 

Also, going with the cheaper postcard and First Class Postage will help you get a feel for your list. Meaning, you will be guaranteed your return mail (per Post Office guidelines) and therefore you will see which addresses are un-deliverable, wrong address, etc. And with your returned mail you can then help better guarantee your future touches will arrive at the proper address with skip tracing or running your list through the NCOA (National Change Of Address).

As for samples, I would say that the postcard I choose depends on my list, however my favorite postcards look like these:

Hope this is helpful to you. Good luck!

@George Moehlenhoff

I am a fan of searching equity lists on Listsource. Particularly homes that have been owned for 4+ years with 30%-100% equity. It is a fairly common list, however I have seen good results via direct mail.

@Ray C.

Who are you targeting? Absentee? Trust Owned? Owner occupied? 

Depending on who you are targeting, the message might differ. In some cases the message could be the same, but knowing your potential audience can make or break a mailing campaign.

While I agree with @Braden Smith that his market sounds saturated with yellow letters, I would advise you to start paying attention to your mail and see if it appears your market is saturated as well. Every market is different, so it is possible that what isn't working in one market could work in yours. Or, possibly a small change like paper color or envelope color/type could help you stand out.

For example, I am partial to patriot letters in blue invitation envelopes right now. Basically it is a "yellow letter" style letter but the letter paper is a red, white, and blue theme. My favorite has a silhouette of a soldier saluting over a flag. This is just a generic template, but the background I mean looks like this:

Like I mentioned before, it is different in every market. So it will most likely take some testing on your end. And since you have tested some already, you are ahead of the game! Take what you learned from those and make them better!

@Doug Haisten The median price range is the as-is value. 

@Spencer Scott Any day ending in Y. Haha! Some folks say in their market it is best to mail on a Monday, and others will say to mail on a Friday. I think it will take some testing on your part, however the important part will be to get the mail out. Personally, I don't worry about the mail out date since I prefer Standard Postage and delivery dates will vary.

@George Moehlenhoff

I haven't seen too much of a difference in response rates based off postage type. in fact, I have no data on that since it doesn't seem to make a difference either way. However, a cancellation stamp on a piece of Standard Postage mail could be remedy if the response rates are effected by postage in your market.

Really its what the Post Office guarantees with First Class that makes folks spend the extra money: guaranteed return mail and a 3-5 day delivery time.

Standard Postage, on the other hand, can take anywhere between 3-30 days to deliver and you are not guaranteed return mail, BUT the benefit is that it is cheaper per mail piece therefore you can have more mail pieces out.