All Forum Posts by: Claire Trammell

Naked Mailers are created using tablet style lined paper which is produced to imitate a personalized handwritten letter. The mailing information is then printed out the outside panel of the paper. They are then folded and tabbed. Ditching the envelope allows us to minimize your cost while maximizing your return on investment! 

Now through Friday, April 6, use promo code "NAKED" to get 43¢ pricing on Naked Mailer orders of 1,000 or more!

Naked Mailers not for you? That's alright! Use promo code "BiggerPockets" for 10% off your order on any of our other awesome products such as postcards, professional letters, classic yellow letters, door hangers, business cards, and more!

Check out our selection at YellowLetters.com! 

Our Marketing Specialists are a phone call away if you have any questions: 661-441-3777

Hello @Alex Finken

Did you figure out how to purchase more from your list criteria?

If not, you can select the option to suppress your new list with your past one. Once you've selected your criteria and move on to the review screen, where you can remove the duplicates and choose the quantity you would like to purchase, there is a option to suppress. You would just need to select your old list where asked. I believe Listsource only allows you to do this if your list has been purchased within the last 6 months. After that time there isn't a way to suppress a new list. Lucky for you, you are still well within the time frame.

Through 3/30/18, use Promo Code "SPRING" for 15% off your direct mail order!

Here's what 15% off looks like:

Yellow Letters 67¢ each!

Naked Mailer 40¢ each!

Thrifty Mailers 42¢ each!

Bandit Postcards 38¢ each!

Small Postcards 36¢ each!

Small Text Postcards 34¢ each!

Large Text Postcards 36¢ each!

Typed Letters 59¢ each!

Zip Letters 60¢ each!

Contact one of our Marketing Specialists TODAY! 661-441-3777 or [email protected]

I agree with @Max Keller. 

Direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond. That being said, it is tremendously important to have a budget and plan set up before starting a mailing campaign. However, if you have those things in place, go for it!

When you are ready to mail, I agree that you should not use your home address as the return address. I've heard of recipients actually showing up to senders homes. Not good! If you get a PO Box or mailbox at a UPS like store, most cases you can use the physical address (Ex: 1234 Main St #123). That would be preferred to a PO Box as it appears to be maybe a business address. Just ask the PO Box location if they permit the use of the physical address. 9 times out of 10 they do.

As for the number they call, your personal number can work, however it isn't advised. A lot of the online phone companies allow call forwarding so it would be worth your while to sign up for one of those. I personally like CallText.com. It's new and I'm still learning how to utilize all its components (it has phone, text, email capabilities, calendar, and CRM in one!), but so far I LOVE what it can do. 

Time is money, and we all know that your time could be better put to use than writing, stuffing, and stamping letters. I mean, as fun as that sounds, you’d rather just have your phone start ringing and the deals come in without having to tediously produce these letters. Right?

Well, then let me introduce the Thrifty Mailers from YellowLetters.com!

Starting at 45¢ each (with "BiggerPockets" promo code), Thrifty Mailers are created using white, pink, or yellow tablet style lined paper which is produced to imitate a personalized handwritten letter. The mailing information is printed out the outside panel of the paper. They are then folded and inserted into a windowed #10 envelope. The envelopes are then sealed and mailed to the addressees!

Your message can be read in red, blue, or black ink or a combination of multiple colors. We will work with you to create the right marketing letter for your business goal, one that gets results.

Using the Custom Template you can also use a variety of type-fonts on your Yellow Letter.

Yellow letters have been tested again and again with the same great results that experts have come to enjoy from their campaign each time.

If you have any questions about our Thrifty Mailers or any other product, call us at (661) 441-3777 or check out our site here.

Hello @Joe Vastola!

Direct mail is pretty straight forward, however it is always nice to gather as much info as possible before starting any adventure!

Direct mail tends to work best when you send a campaign of 5-7 different pieces, 4 weeks apart from each other. Follow ups are key as the average person takes 3-5 touches before picking up the phone to respond. That being said, you should set a quantity of mailers each month that you think you could keep up with the phone calls.

There are two things that you should ask yourself that will help you determine your mailing quantity:

1) Your budget

2) Your ability to handle the calls

It might help you to answer these questions if you had an idea on what to expect in respect to the response rates. Here are the average response rates we have seen based on our customer feedback as well as our own mailings throughout the years:

Yellow Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Typed Letters- average response rate of 8%-9%, all kinds of calls (angry calls, curious calls, tire-kickers, quality calls)

Postcards- average response rate of .5%, mostly quality calls.

Zip Letters- average response rate of 2%, mostly quality calls. (Great for follow ups)

Greeting Cards- average response rate of 2%, mostly quality calls. (Great for follow ups)

I'm happy to help in any way I can. Feel free to reach out!

10% would be an awesome response rate! Especially with such a small quantity such as 50 mailed.

@Jeffrey Hayes

You are right, there are a lot of letters out there you could model your letter from. And why not? If you google yellow letters you will see tons of examples. Why re-invent the wheel? Take the pieces you like the best out of the samples and, Ta-daa!!, you have yourself a letter.

When mailing to absentee owners, or any type of potential seller, it really is about getting your name and message out there repeatedly. You want to become the name they think of if and when they are in the situation that they want to sell. In the case of direct mail, it is important to remember that on average it takes a few touches before the potential seller actually picks up the phone and takes action. So planning and budgeting for about 6 months or 6 touches will get you going in the right direction.

Also, don't be afraid to mix up the mail pieces. Postcards, letters, yellow letters, zip letters. Mix it up! Just remember to have your name, contact info, and a call to action included in each piece.

Keep us posted on what you go with. Especially since testing your market is a huge part of starting out, I'd love to hear what you find works for you. Good luck!

Hello @Jeff P.!

I usually pull lists from Listsource. I find it to be the easiest to use, and I am most familiar with the criteria options they offer. 

You could also look into mail houses to pull lists for you as well. I know a number of us offer that service along with or separate from actual mail pieces.

 Awesome advice @Andrew Michael! You are right that it takes more than a single mailing to generate deals. 

In fact, @Casey Walker ,  I'd add that it takes 3-5 mailings before the recipients respond on average. That is why it is a good idea to plan on and budget for around 6 mailings, or the equivalent to 6 months of direct mail. Follow up is important in all aspects of this business.