This is my honest opinion:
- The price point is too high given the size (2/1) and location (busy street). This area is mainly comprised of 3/1's or larger so you should have offset the ARV for that when purchasing. Also, being on a busy street would warrant you offsetting the ARV as well. Having both of these against you I would have automatically dropped my ARV by 10%.
- The ARV was artificially inflated (both in your purchase and sell) meaning that you thought the house was worth what an actual "Murray Hill" home was bringing in when you bought it and then you listed it way too high (which ultimately kills your initial influx of buyers). Your initial listing price should have been closer to where you are at now. The point of a rehab is to actually make the money, holding costs are going to eat your profit quickly (as I found out the hard way a few times)
- The house has absolutely no porch. IMHO, I despise homes that have an entry way similar to that one. A covered porch, of any kind, goes a long way. The bathtub surround should have been tile (depending on what you started with).
- Like mentioned above, this is a bad time of year for home sells.
- You rehabbed a home in an area that is chocked full of, you guessed it, rehabs. If you are going to do this and plan to sell "quickly" you must have much more appeal AND a better price point then the others.