@Chris Newman one bite at a time. 😉
I will be spending the next 6 months developing a business plan. During and after which I hope to have it reviewed by colleagues/a mastermind group ( I hope you won't mind being included) to find fatal flaws. But yeah, value added is the way to go. And I'm glad you brought up this point- I've seen it often at the urban farms I've been working/studying at- who are the actual farmers?! Lots of marketing & admin, but not enough consistent labor. Many depend on students & volunteers. So that is something that HAS to be factored in, i.e. if your main money maker is the produce.
I'm very weary of any sharecropping arrangements- mainly from a historical pov, it hasn't worked out too well for my folk. Also, in my city alone, 2 farms-which are pillars of the urban farming movement-are being forced to close within the year. Leasing agreements. I understand growing where you are, for family sustainability- but as a business practice...seems better to own where you grow. I mean you can't just up and move your farm, the well you dug, the soil you improved, etc... When the lease is terminated, years of hard work & development are destroyed.