@Joseph Gozlan Oh man that exercise got me! I've never seen that before and once I got to the bottom I was laughing pretty hard! In all seriousness, It's a great example of timing and seller readiness though. I will definitely stick with the mailers and I appreciate the encouragement.
@Henry Clark I can really get behind your method on this. I completely agree that being specific with who you're targeting and knowing at least the basics of their facility goes a long way in establishing credibility. However, I do think it's a slower game as the leg work required to compile and update the data can be time consuming which reduces output. Currently, I'm running two lists - one is more of the "shotgun" approach where I only have a broad understanding of the facility/market and the other is the more targeted "rifle" approach emphasizing my knowledge of their facility and local market. Response rate is low and is just about split, so jury is still out on what's more productive. I do try to change up each campaign with the message, font, color, etc. to see what helps.
And I never did follow up with you on that last facility I was working on. I should've taken your advice and put out an LOI much sooner. She took my offer and sold it to someone else who offered a little more. Never even gave me a chance to negotiate... Oh well. There's always another deal out there somewhere!