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All Forum Posts by: Marcus Auerbach
Marcus Auerbach has started 151 posts and replied 4401 times.
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Ethan Brackin:
Quote from @Marcus Auerbach:
Quote from @Ethan Brackin:
Quote from @Marcus Auerbach:
Quote from @Ethan Brackin:
Quote from @Paul Novak:
Quote from @Marcus Auerbach:
Quote from @Paul Novak:
Marcus I think this was a great post. I have not subscribed to the stance of trying to get into a property with as little down as possible just to generate cashflow. I have actually taking the unpopular stance of the exact opposite. I have tried to focus on properties that are in good locations where I can attract good tenants and then adjusted what I put down to hit my cashflow goals. Not adjusting for vacancy and maintenance my cashflow goal on a property is $500 per month at a minimum. We have put down 20 - 40% on some properties to achieve this goal. Like you said we have been saving upwards of 60% of our W2 income and business cashflow in order to do this.
Hi Paul! I think I am just south of you? Unpopular maybe, but for sure realistic and prudent. Buying quality assets that are in a desirable location and in good condition with a modest amount of leverage is IMO the only approach that I feel comfortable recommending. I have tried pretty much anything personally and I have seen so many investors start and either succeed or fail - well, let's call it abort and sell to never touch RE again.
And then I get calls from OOS investors who want to buy a 120k duplex in Milwaukee and when I try to tell them what will happen they go: uhm, I don't think we are a good fit. (Which is true, because I do mostly luxury residential, just trying to help)
Marcus, you are just south. I invest in the Sheboygan area. I agree with your assessments. So much content I see about ways to put as little money down as possible or doing the BRRR method so you can purchase a property and then pull out all the equity so after it's rehabbed you can get all your capital back out. I am not trying to knock those approaches and obviously they have worked great for many people but I feel the market is different then it was in the past. Personally I am not finding deals that could support those strategies in my market today based on my current skills and available time. If I took that approach I would have negative cashflow which isn't a good sustainable business model. I am okay with limited cashflow while I'm in my prime W2 working years but not negative. My business still needs to sustain itself. In my opinion that leaves me with two options. Sit back and wait for the market conditions to flip to where those strategies would work for me, or adapt to the current market. Sitting on the sidelines for me isn't an option. Knowing I'll be holding onto these properties for the next 30 years plus I have no issues with my strategy. I also am not looking for cheep properties in bad locations that could turn a quick buck. I want properties that I am proud to own and if I was personally looking for a rental I would be willing to rent. Obviously that isn't a requirement for most to buy a property but it's something that's important to me. Because I purchase properties like that I feel we attract tenants that we can relate to which helps us on the property management side with communication and working through issues.
Why do you believe there is a higher likelihood of negative cash flow with BRRRR? Is it because the loan you assume after a cash-out refinance is more likely to be higher than your gross cash flow?
Hi Ethan, I have been BRRRR-ing in Milwaukee for over a decade and after 2016-2018 or so I had to work increasingly harder to make deals work (much more complex rehabs: mold, foundation issues etc). Today our inventory is so low, that sellers don't have to give me 50% discount because of poor condition. They will find a first time home buyer that will be happy to pay close to what the neighbor's house (in great condition) is worth. If you can find one where you get the price to match the work needed, it is still one of the best strategies! But that's a big IF in 2025.
The approach that I take now is to let market appreciation and inflation do the heavy lifting for me. We have seen prices go up 8.2% in 2024 here and why would I work hard for half a year to do not that much better, if I can just do nothing instead?
Money, time and energy are interchangeable in real estate. If you don't have much money, but you do have time and energy, you can use that to find a unicorn deal that will still work with BRRRR.
Paul?
The most important thing on your first deal is to keep the risk low. You do this buy buying a quality asset in a good enough location. And by not biting off more than you can chew for the rehab. A cosmetic rehab is still quite a challenge for the first time. Paint, carpet, light fixtures, maybe some doors, plus odds and ends - you'll learn a lot! Conventional financing will work for this just fine. Yes you will need a 6 months seasoning period, but by the time you got the work done, a tenant moved in - the 6 months will be almost over. HML is expensive, better to use private money from friends or family. Once you got the first deal under your belt, you can start thinking about the second.
I did alright on my first 3 rehabs, but got over-confident and #4 was a massive mess and turned out to be a money pit. I took on too much. I remember looking at the $60,000 bank account for the rehab at almost zero, still checks to write and still more work I had not even scheduled yet. I felt physically sick and had to go tell my wife.. The good thing is that rentals are very forgiving and I eventually recovered and years later it even started cashflowing.
Your advice is invaluable, thank you! Lastly, do you typically find yourself cash-out refinancing your deals and, if you do, do you set your rent on the higher end to compensate for the increased mortgage costs you will inevitably have to pay after you refinance?
I am not in favor of growing via cash-out refi. If you just borrow more money, you are getting deeper in debt. As you mentioned, you have to eventually pay it all back, with interest. There is a healthy amount of leverage, but the whole point of investing is to grow equity, and eventually a return on that equity. If you constantly cash-out refi you reduce equity and cash flow.
That's why I am trying so hard to make the point that you need a business that generates cash so you have money to in-vest on top of what your W2 is making. You don't need to buy a car dealership, it can be a side hustle or an online business.
If you try to get more rent than fair market, you will rent to desperate tenants, who got rejected everywhere else. We do the opposite. We do everything we can to attract the best tenants possible and have them stay for many years. That's why our rehabs look more like flips and we even finish basements as we target families with kids who want to get into the school district.
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
@Shiloh Lundahl I think you are hitting the nail on the head: these different strategies reflect our different personalities and personal preferences.
I have stepped back again from full-time investing to part-time because I spend 60 hours a week working on my other venture. Because of that, my whole strategy is optimized to spend as little time as possible on REI at this point (all I do is buying and oversight, trying to stay out of the day-to-day as much as possible). Constantly trading properties would take to much time and mental energy, which I need for something else. That does not make one better than the other.
It's like the old sports car is better than pick-up truck - depends on what you want to do. Hauling a boat?
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Joe Villeneuve:
Quote from @Scott Trench:
Quote from @Joe Villeneuve:
The CF mistake REI make is they think you can accumulate CF properties starting from the beginning. You can't, and you shouldn't. Even if you could (and you can) find a lot of PCF deals out there, how do you buy them? It's not like you have an unlimited source of DP's available to you, and buying all cash is foolish. If you think you are accomplishing something just because an all cash deal is PCF, it's an illusion. All you are doing is playing catch up to your cost,...you cost being the cash you put into every deal. That's your cost. The more you put in, the more you have to recover before the PCF is actually a profit. That's one of the big reasons to leverage. You can spread your cash out, and each property then accumulates CF to recover the same cash you might have used on one all cash deal.
Buying for accumulating equity is also an illusion. The equity is actually what you are paying for the property. It's a form of cash that is locked up and useless to you. Those that say it has value, I'll give you all of my sports trophies I've accumulated over the years. I'll even through in my daughter's. They are both the same value.
The power of the equity is the PV it buys. When you initially buy a property, ad 20% DP, you are buying a property that's worth 5 times what you are paying for it. As the equity grows, it's diluting the power of that equity since it grows on a 1 to 1 ratio to the PV growth. Remember, that equity started out as a 5 to 1 ratio.
Here's my take on the roles of CF and equity, and why I say you must have both:
Role of CF - To accumulate within a property to equal the cash you put into it. As long as you have PCF, this really means you have a clear property since the tenant is paying for the rest.
Role of Equity - To grow from appreciation to a point where the growth is equal to the original equity, thus doubling it.
When both things occur (order doesn't matter), I sell.
Banking only on either CF or equity is a loss. You have to have both, and to say you can't just means you are looking in the wrong markets, and/or using the wrong strategies.
Why is buying all cash foolish? I think that, right now, it offers excellent risk adjusted returns.
If you buy a property with all cash for $200k, and that allows you to have PCF of $1000/month, that means it will take you 200 months before you break even. That's illogical.
Thinking that you can focus on the equity as an offset is even less logical, and worse math. The DP is the initial equity you buy. Added equity comes from appreciation, which has nothing to do with how much cash you have in, or how much equity you start out with. Added equity is gained from appreciation, which is based on the property value, which starts out the same, and increases at the same rate, whether you ny all cash or no cash.
I think the key word here is "risk-adjusted" and if that makes you sleep better at night, then it may be worth it. Sure, the returns are lower, you could buy 4 properties instead of one with the same about of cash, so now you have 4 assets with 25% down in the race and accumulate equity (and hopefully a little cash flow). And you can argue about the actual risk of holding 30 year fixed-rate mortgages - it's pretty low, especially when you have adequate cash reserves. And you can also dial it in, put 50% down and leverage the other half, that is super conservative. But IMO the risk does not come from leverage. It comes from buying run-down assets in class D neighborhoods and having to rent to deadbeat tenants. That is risky!
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Ethan Brackin:
Quote from @Marcus Auerbach:
Quote from @Ethan Brackin:
Quote from @Paul Novak:
Quote from @Marcus Auerbach:
Quote from @Paul Novak:
Marcus I think this was a great post. I have not subscribed to the stance of trying to get into a property with as little down as possible just to generate cashflow. I have actually taking the unpopular stance of the exact opposite. I have tried to focus on properties that are in good locations where I can attract good tenants and then adjusted what I put down to hit my cashflow goals. Not adjusting for vacancy and maintenance my cashflow goal on a property is $500 per month at a minimum. We have put down 20 - 40% on some properties to achieve this goal. Like you said we have been saving upwards of 60% of our W2 income and business cashflow in order to do this.
Hi Paul! I think I am just south of you? Unpopular maybe, but for sure realistic and prudent. Buying quality assets that are in a desirable location and in good condition with a modest amount of leverage is IMO the only approach that I feel comfortable recommending. I have tried pretty much anything personally and I have seen so many investors start and either succeed or fail - well, let's call it abort and sell to never touch RE again.
And then I get calls from OOS investors who want to buy a 120k duplex in Milwaukee and when I try to tell them what will happen they go: uhm, I don't think we are a good fit. (Which is true, because I do mostly luxury residential, just trying to help)
Marcus, you are just south. I invest in the Sheboygan area. I agree with your assessments. So much content I see about ways to put as little money down as possible or doing the BRRR method so you can purchase a property and then pull out all the equity so after it's rehabbed you can get all your capital back out. I am not trying to knock those approaches and obviously they have worked great for many people but I feel the market is different then it was in the past. Personally I am not finding deals that could support those strategies in my market today based on my current skills and available time. If I took that approach I would have negative cashflow which isn't a good sustainable business model. I am okay with limited cashflow while I'm in my prime W2 working years but not negative. My business still needs to sustain itself. In my opinion that leaves me with two options. Sit back and wait for the market conditions to flip to where those strategies would work for me, or adapt to the current market. Sitting on the sidelines for me isn't an option. Knowing I'll be holding onto these properties for the next 30 years plus I have no issues with my strategy. I also am not looking for cheep properties in bad locations that could turn a quick buck. I want properties that I am proud to own and if I was personally looking for a rental I would be willing to rent. Obviously that isn't a requirement for most to buy a property but it's something that's important to me. Because I purchase properties like that I feel we attract tenants that we can relate to which helps us on the property management side with communication and working through issues.
Why do you believe there is a higher likelihood of negative cash flow with BRRRR? Is it because the loan you assume after a cash-out refinance is more likely to be higher than your gross cash flow?
Hi Ethan, I have been BRRRR-ing in Milwaukee for over a decade and after 2016-2018 or so I had to work increasingly harder to make deals work (much more complex rehabs: mold, foundation issues etc). Today our inventory is so low, that sellers don't have to give me 50% discount because of poor condition. They will find a first time home buyer that will be happy to pay close to what the neighbor's house (in great condition) is worth. If you can find one where you get the price to match the work needed, it is still one of the best strategies! But that's a big IF in 2025.
The approach that I take now is to let market appreciation and inflation do the heavy lifting for me. We have seen prices go up 8.2% in 2024 here and why would I work hard for half a year to do not that much better, if I can just do nothing instead?
Money, time and energy are interchangeable in real estate. If you don't have much money, but you do have time and energy, you can use that to find a unicorn deal that will still work with BRRRR.
Paul?
The most important thing on your first deal is to keep the risk low. You do this buy buying a quality asset in a good enough location. And by not biting off more than you can chew for the rehab. A cosmetic rehab is still quite a challenge for the first time. Paint, carpet, light fixtures, maybe some doors, plus odds and ends - you'll learn a lot! Conventional financing will work for this just fine. Yes you will need a 6 months seasoning period, but by the time you got the work done, a tenant moved in - the 6 months will be almost over. HML is expensive, better to use private money from friends or family. Once you got the first deal under your belt, you can start thinking about the second.
I did alright on my first 3 rehabs, but got over-confident and #4 was a massive mess and turned out to be a money pit. I took on too much. I remember looking at the $60,000 bank account for the rehab at almost zero, still checks to write and still more work I had not even scheduled yet. I felt physically sick and had to go tell my wife.. The good thing is that rentals are very forgiving and I eventually recovered and years later it even started cashflowing.
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
@Jay Hinrichs I remember one of your land deals: to this day that is one of the best real estate stories I have ever heard!
From what I recall that deal was many years in the makings, besically there were almost different chapters to it, which new moves to adapt - you can't put that in a rinse and repeat formula. That was an applied master class. If anything it was a huge inspiration to me to keep my eyes open for these once-in-a-decade opportunities - and then have the patience and foresight to sit on it and pay maintenance for MANY years. In hindsight, it's so much easier to say: yeah I would have done that too!
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Ethan Brackin:
Quote from @Paul Novak:
Quote from @Marcus Auerbach:
Quote from @Paul Novak:
Marcus I think this was a great post. I have not subscribed to the stance of trying to get into a property with as little down as possible just to generate cashflow. I have actually taking the unpopular stance of the exact opposite. I have tried to focus on properties that are in good locations where I can attract good tenants and then adjusted what I put down to hit my cashflow goals. Not adjusting for vacancy and maintenance my cashflow goal on a property is $500 per month at a minimum. We have put down 20 - 40% on some properties to achieve this goal. Like you said we have been saving upwards of 60% of our W2 income and business cashflow in order to do this.
Hi Paul! I think I am just south of you? Unpopular maybe, but for sure realistic and prudent. Buying quality assets that are in a desirable location and in good condition with a modest amount of leverage is IMO the only approach that I feel comfortable recommending. I have tried pretty much anything personally and I have seen so many investors start and either succeed or fail - well, let's call it abort and sell to never touch RE again.
And then I get calls from OOS investors who want to buy a 120k duplex in Milwaukee and when I try to tell them what will happen they go: uhm, I don't think we are a good fit. (Which is true, because I do mostly luxury residential, just trying to help)
Marcus, you are just south. I invest in the Sheboygan area. I agree with your assessments. So much content I see about ways to put as little money down as possible or doing the BRRR method so you can purchase a property and then pull out all the equity so after it's rehabbed you can get all your capital back out. I am not trying to knock those approaches and obviously they have worked great for many people but I feel the market is different then it was in the past. Personally I am not finding deals that could support those strategies in my market today based on my current skills and available time. If I took that approach I would have negative cashflow which isn't a good sustainable business model. I am okay with limited cashflow while I'm in my prime W2 working years but not negative. My business still needs to sustain itself. In my opinion that leaves me with two options. Sit back and wait for the market conditions to flip to where those strategies would work for me, or adapt to the current market. Sitting on the sidelines for me isn't an option. Knowing I'll be holding onto these properties for the next 30 years plus I have no issues with my strategy. I also am not looking for cheep properties in bad locations that could turn a quick buck. I want properties that I am proud to own and if I was personally looking for a rental I would be willing to rent. Obviously that isn't a requirement for most to buy a property but it's something that's important to me. Because I purchase properties like that I feel we attract tenants that we can relate to which helps us on the property management side with communication and working through issues.
Why do you believe there is a higher likelihood of negative cash flow with BRRRR? Is it because the loan you assume after a cash-out refinance is more likely to be higher than your gross cash flow?
Hi Ethan, I have been BRRRR-ing in Milwaukee for over a decade and after 2016-2018 or so I had to work increasingly harder to make deals work (much more complex rehabs: mold, foundation issues etc). Today our inventory is so low, that sellers don't have to give me 50% discount because of poor condition. They will find a first time home buyer that will be happy to pay close to what the neighbor's house (in great condition) is worth. If you can find one where you get the price to match the work needed, it is still one of the best strategies! But that's a big IF in 2025.
The approach that I take now is to let market appreciation and inflation do the heavy lifting for me. We have seen prices go up 8.2% in 2024 here and why would I work hard for half a year to do not that much better, if I can just do nothing instead?
Money, time and energy are interchangeable in real estate. If you don't have much money, but you do have time and energy, you can use that to find a unicorn deal that will still work with BRRRR.
Paul?
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Paul Novak:
Quote from @Marcus Auerbach:
Quote from @Paul Novak:
Marcus I think this was a great post. I have not subscribed to the stance of trying to get into a property with as little down as possible just to generate cashflow. I have actually taking the unpopular stance of the exact opposite. I have tried to focus on properties that are in good locations where I can attract good tenants and then adjusted what I put down to hit my cashflow goals. Not adjusting for vacancy and maintenance my cashflow goal on a property is $500 per month at a minimum. We have put down 20 - 40% on some properties to achieve this goal. Like you said we have been saving upwards of 60% of our W2 income and business cashflow in order to do this.
Hi Paul! I think I am just south of you? Unpopular maybe, but for sure realistic and prudent. Buying quality assets that are in a desirable location and in good condition with a modest amount of leverage is IMO the only approach that I feel comfortable recommending. I have tried pretty much anything personally and I have seen so many investors start and either succeed or fail - well, let's call it abort and sell to never touch RE again.
And then I get calls from OOS investors who want to buy a 120k duplex in Milwaukee and when I try to tell them what will happen they go: uhm, I don't think we are a good fit. (Which is true, because I do mostly luxury residential, just trying to help)
Marcus, you are just south. I invest in the Sheboygan area. I agree with your assessments. So much content I see about ways to put as little money down as possible or doing the BRRR method so you can purchase a property and then pull out all the equity so after it's rehabbed you can get all your capital back out. I am not trying to knock those approaches and obviously they have worked great for many people but I feel the market is different then it was in the past. Personally I am not finding deals that could support those strategies in my market today based on my current skills and available time. If I took that approach I would have negative cashflow which isn't a good sustainable business model. I am okay with limited cashflow while I'm in my prime W2 working years but not negative. My business still needs to sustain itself. In my opinion that leaves me with two options. Sit back and wait for the market conditions to flip to where those strategies would work for me, or adapt to the current market. Sitting on the sidelines for me isn't an option. Knowing I'll be holding onto these properties for the next 30 years plus I have no issues with my strategy. I also am not looking for cheep properties in bad locations that could turn a quick buck. I want properties that I am proud to own and if I was personally looking for a rental I would be willing to rent. Obviously that isn't a requirement for most to buy a property but it's something that's important to me. Because I purchase properties like that I feel we attract tenants that we can relate to which helps us on the property management side with communication and working through issues.
Same. 100%. Especially the properties we pick, the tenants we want to attract etc. I start looking at purchases today more as adding to my collection and "do I want to own this" has replaced "do the numbers work" as my first question to ask. (Still looking at the numbers, but it's now the second question). But it has not always been this way, I have had my low-income rentals and I am in a very fortunate position today that I can take this approach. But that's not how you can start out.
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Paul Novak:
Marcus I think this was a great post. I have not subscribed to the stance of trying to get into a property with as little down as possible just to generate cashflow. I have actually taking the unpopular stance of the exact opposite. I have tried to focus on properties that are in good locations where I can attract good tenants and then adjusted what I put down to hit my cashflow goals. Not adjusting for vacancy and maintenance my cashflow goal on a property is $500 per month at a minimum. We have put down 20 - 40% on some properties to achieve this goal. Like you said we have been saving upwards of 60% of our W2 income and business cashflow in order to do this.
Hi Paul! I think I am just south of you? Unpopular maybe, but for sure realistic and prudent. Buying quality assets that are in a desirable location and in good condition with a modest amount of leverage is IMO the only approach that I feel comfortable recommending. I have tried pretty much anything personally and I have seen so many investors start and either succeed or fail - well, let's call it abort and sell to never touch RE again.
And then I get calls from OOS investors who want to buy a 120k duplex in Milwaukee and when I try to tell them what will happen they go: uhm, I don't think we are a good fit. (Which is true, because I do mostly luxury residential, just trying to help)
Post: Why getting into real estate primarily for cash flow is wrong - and even dangerous

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Quote from @Shiloh Lundahl:
Hey @Marcus Auerbach and @Joe Villeneuve you both have great points.
In my situation, I am in a market that has appreciated out of positive cash flow for the average investor. The average house cost in Arizona is somewhere around 400k and rent on a house at that price point is about $2300. With rates where they are right now, Once the loan gets higher than about 250k, the property stops cash flowing.
So in order to continue to invest, I buy properties in a couple of cities on the outskirts such as Florence, Coolidge, and Casa Grande where the properties are below the median price point. And I also buy a few in Mesa and Apache Junction. Those are basically the areas where I buy and I buy at a discount through wholesalers.
My strategy is to buy a discounted property, hold that property for ideally about 3 years but sometimes up to around 7. My quickest equity growth occurs by buying the property below market value and forcing equity usually through improvements. Then I will sell and usually use a 1031 exchange to trade up.
You guys mentioned the transaction costs which can be around 6% or even more if your in a buyer's market and have a buyer that is particular and wants a ton of BINSR items taken care of before the sale. Those transaction costs can annoyingly reduce your net gain on the deal.
My strategy to reduce the sales costs and maximize the investment in a shorter time frame is using the lease option model.
Since I have deal flow from so many wholesalers in Arizona, I will buy a property well under market value and then fix up anything that would be a deterrent for getting a tenant buyer into the house. If the pluming is working and there are no leaks in the roof then I don't replace them. I only replace things that would make the appraised value come in at lower than my estimated value or that are likely going to stop working or cause an issue within the next 3-5 years.
Also, with a lease option I usually collect a higher than average rent. About $100 to $200 more than the comparable rents. This helps with creating some cash flow. Additionally, I collect a $3900 - $5900 option fee which helps lower the amount that I personally leave into the property and if there is a turn over and the tenant buyer doesn't exercise the option, and there needs to be repairs made to turn the property over, I usually recoup the cost of those repairs with the next option fee of $3900 - $5900 from the next tenant buyer.
So for me, my model is to buy a discounted property, spend less on the rehab when I can, get it refinanced to get as much of my money out as possible, get a little bit higher than average rent, pass the repairs of all minor things onto the tenant buyer, help the tenant buyer qualify for a loan, contract to sell the property at around 10% higher than current market value within a 3 year period of time, pay very little in transaction costs, and then 1031 the gain into a new property or properties that I find from wholsalers that are priced below market value and just trade up and keep repeating the process.
The cash flow helps offset vacancy and also pays my assistants to help manage my businesses. But when we don't have vacancy, cash flow great. But to be honest, it pails in comparison to the gain from the equity creation.
Lease options are a great tool. I have not done one in ages, but they are a great alternative when it comes to liquidate SFRs and you have an open time frame. What I found is that more than half of the tenants don't execute the lease option and would rather stay and rent. Some investors will just not renew, keep the option money and find another tenant to do it again.
You have clearly exceeded critical mass, you buy above median assets. That's perfect! The question that I am trying to answer for new investors is where do you generate the capital to buy real estate in the year 2025.
Starting by buying a cheap D-class rental and then hoping you somehow can leverage that into a portfolio will not work. You need an outside source of cash flow to fund the in-vesting.
Post: Detroit's Renaissance: #1 in Appreciation in USA Over Last 10 Years!

- Investor and Real Estate Agent
- Milwaukee - Mequon, WI
- Posts 4,506
- Votes 6,481
Looks like Milwaukee made your list, even though quite a bit lower than Detroit. There is one thing to consider, you may call it "the magic of small numbers" when it comes to % gains
Milwaukee is also block by block and we actually have 19 municipalities and 4 surrounding counties, all of that is Milwaukee metro with 1.6m people. Most stats only capture Milwaukee propper (The City of) with is only 600k people and has a very different economic profile (concentrates most of the poverty & crime). So my first question is always about what's the geographic scope.
Anyhow, Milwaukee metro went up 8.2% in 2024, but when you break it down by community you quickly find that the highest % increases were municipalities with property values around 200k for a single family home, well into double digits. Higher-priced neighborhoods have seen slower % growth, mostly 4-8%. Everything over a million is barely keeping up with inflation.
But that makes sense, otherwise, you'd see the hood go from 100k to 200k and the affluent areas double from 1 mill to 2 mill in the same time.