How do you “automate” your marketing system?

[John Mucilli]

I have a time intensive, rotating schedule "W-2" and am also a growing investor who does flips.

I'm looking for my next off market deal in my area - and looking to outsource most functions of the process. I can pull lists from various sources myself, but from there I am looking to build a "system" of people and tools that automate the lead generation.

The plan is to mail, text and cold call. I have a Carrot site which will be listed on all of my mailed/texted marketing efforts in effort to direct leads into that funnel. I would also like to run PPC ads on this site.

I do need something/someone in place for inbound calls as I don't want to miss leads but can not rely on being able to personally answer the phone. I would like these inbound leads sent directly to a CRM if possible.

Can anyone who runs a business like this describe their methods and system? I've learned about a lot of different products that do what I am asking (Leadsherpa, Callmotivatedsellers.com, callporter, etc.) but would like to hear how you guys are putting it all together.

Gearing up to send out a campaign within the next week or two.

Thanks