Quote from @John Mucilli:
Quote from @Jerryll Noorden:
You need to start from the beginning.
What you are doing is saddling a turtle, and asking people, what to do to make him run faster because you need to go from point A to B fast.
Then you get answers like, feed him turtle food, make him exercise.. etc. etc.
the correct answer would be, don't saddle a turtle, saddle a rabbit. Or even better, get in a rocket car and launch off right?
WHY cold calling? WHY a list?
Lists DO NOT get you motivated sellers. Completely wrong. EVERYONE is doing it wrong.
Scrap the list. Do Facebook marketing, PPC, SEO.
Jerryll,
Although there is no doubt that marketing in a way that brings sellers to you - as they have searched for you, is the best form of marketing, you can’t say that a list and cold calling is wrong.
Many sellers and buyers “do not know” what they want. Some sellers are unsure what they want to do, and have not searched. They need to be prompted. Some buyers are not ready to purchase, until it is put in front of them.
Sure your method is, the best, in my opinion. But you can’t say that soliciting business is wrong.
Correct.
But allow me for a sec. Let me see if I can change your mindset a tad when it comes to lead generation.
You were talking about people that don't really know what they want right? Do you know what we call these people? Anything BUT motivated sellers.
I can give you mathematical proof why I say lists do not work.
Check this out...
Your success in this space is based on your ability to find motivated sellers, right? MOTIVATED sellers... yet you (generic you), are relying on systems with a LESS THAN 3% success rate to find motivated sellers. In other words, your success is dependent on systems with a less than 3% success rate.
How many calls do you need to make to get one contract signed? Well, there you go!
You need to focus on motivated sellers. Let me give you an example.
Someone has started a new website platform and they continuously market and boast how awesome their features are. One of these features is anyone that visits their website and bounces, the website will automatically skip trace that contact.
I am sitting here in utter disbelief. For Pete's sake.. no no no no no nooooooo. They just don't get it!
Do you know what the point of a website is? Your website is a filter.
The job of your website is to filter out tire kickers, and people that want market value and people that don't really want to sell and ONLY let through people that are willing to sell their house below market value.
THAT is the ACTUAL point. The fact someone bounces from your website, (when they are not motivated) is a GOOD thing. You do NOT want to be dealing with those people. Waste of time effort and resources.
But here they are bragging that the website will find them and now you go haggle them and harass them to sell their house. If they wanted to sell, they would have filled in your form.
Do you see my point?
People do not understand motivated seller lead generation. The point of lead generation is not to find as many people as possible. Marketing is about finding as many people that are motivated as possible.
That is why I say what I say. Hope this changes your point of view a bit.
If you can only handle 100 leads, don't you rather only deal with 100 motivated sellers? That is why I pass on the non motivated sellers and exchange them for motivated selelrs to purify these 100 spaces I have with as many motivated seller leads as possible. That is how you should see it...
but what most people see is this.. I want ALL leads, sure, 100 motivated seller leads is great but why not add 500 more leads even if they are not motivated, and now you have to deal with 600 leads and a ton of the motivated seller leads fall through the cracks because you only realistically can handle 100. Get it?
(NO ONE can handle an unlimited amount of leads, no one).
