Direct Mail - is it still working?

[Duy Nguyen]

Hello all,

What kind of marketing strategy are you guys doing nowadays? Does DM still work in today’s competitive market? I sent out 3.9K letter this past month (I am committed for a 6 months campaign). It has been about 4 days since my mail hit, I got about 16 calls, most of them goes: “ f off”, “ don’t send me anything”, “ my house is not for sale”. No actual lead yet.

What are your thoughts? I am wondering if DM still works. Thanks in advanced

[Jerryll Noorden]

No it doesn't work.

Mind you I agree with Mr  @Mark Durham , I just think we have a different definition of the word "works".

Mark is right as in.. yes you CAN get a deal. But does is "work" as a lead generation platform? No.

A true lead generation platform is reliable, scalable, predictable, and IDEALLY works on autopilot even when you stop working on it.

DMM is based on "calculated" (I am using this term extremely lightly here) luck. Think about this. If it worked, why are the "real" companies not using it? Did you ever receive a creepy yellowletter with red ink from Nike? How about Apple? Hmm how about ELon Musk? Bill Gates? No?

Well there you have it. If it DID work, believe me these guys would be all over it. They have plenty of funds to hire an army of OompaLoompas to do the work for them.

No DMM does not work. The only reason it is still alive is because you have a bunch of people that offer DMM and list services and they keep telling others it works. And everyone here is pretty much sheep. Don;t believe me?

Well ask anyone that does DMM a single question,

WHY did you start doing DMM?

Think about it. there is not ONE valid reason why anyone would ever start DMM if they had a functioning brain capable of thinking on their own.

The open rate is 2%.  2 PERCENT.

No not just "2"!! It is ZERO comma ZERO 2! (0.02)

That is redonkculous!

And on top of that you buy an expensive list, and you need to do skip tracing and resend a bunch of mailers out. WHO in the friggin right mind would  voluntarily choose DMM? It is beyond me how crazy people are. SERIOUSLY!

if they only knew how I get my leads I would be burned alive as a pretty witch for doing unnatural lead generation practices!

Dude if you really want to make it in this business you need to start thinking on your own, look at the numbers and draw conclusions based on DATA. Not on what the majority of investors are doing/saying!