Direct Mail - is it still working?

[Duy Nguyen]

Hello all,

What kind of marketing strategy are you guys doing nowadays? Does DM still work in today’s competitive market? I sent out 3.9K letter this past month (I am committed for a 6 months campaign). It has been about 4 days since my mail hit, I got about 16 calls, most of them goes: “ f off”, “ don’t send me anything”, “ my house is not for sale”. No actual lead yet.

What are your thoughts? I am wondering if DM still works. Thanks in advanced