Putting a picture of yourself on DMM?

[Jim Pylman]

I need to switch up my direct mail and am considering putting a picture of myself and maybe even a small, "about us" in there as well.. Has anyone done this and seen a higher response rate? My marketing is pretty unique for my area as I know exactly what everyone else is sending because all my buy and hold friends save there incoming mail for me but I'm still seeing a much lower response rate that id like. Love to hear some feedback!

[Jerryll Noorden]

A picture is a must!!

its not just for credibility and yes for credibility alone its worth doing. It is also for phsycological reasons. Eyes meet eyes. If you walk by a poster in the mall of a house you pass it by unnoticed. But if it were a picture of a person you look at it. You will look at it because no matter at what angle you are relative to the poster that damn creepy person is looking straight at you. Your eyes will meet their eyes. Its what humans do.

so the card gets noticed. And what the back dude... YES just for credibility it is a must. If you at all understand marketing people will NOT do effort and go out of their way to go see if you are credible. Its the other way around. People will do effort to find more info about you IF you are credible. 

would you go do a troublesome search on something that you absolitely have no interest in?? No. You need to spark interest first and only then will they do the effort to dig deeper.

I have noticed that most marketers make this brutal and most obvious mistake. 

they write this long website with all the amazing info a seller could possibly need about selling for cash and then think they will make a ton of deals. Omg man no.

no one will bother reading your website no matter how amazing the content if you dont make it appealing to even start reading. A huge block of text wont ever get anying to read your content.

I really should put tofether a seminar for BP and give you all some awewome tips on how to convert traffic into leads! I kid you not. So few people are doing it correctly it is scary.

dont worry about an about section on your card. The purpose of your dmm is NOT to convince anyone to sell their house. The purpose is to drive them to your website. Period.