Cold calling vs direct mail

[Prabhjot Khinda]

I have noticed that direct mail is not nearly as responsive as it used to be back in 2015 and before. Atleast for me it hasn’t been and I have heard from others as well. Meanwhile, cold calling is a great marketing technique because it’s much cheaper. It costs about on average 20 cents to gain a record. Meanwhile with mail, it can be anywhere from 80 cents to a $1.20. And with mail you have to send it consistently to get a response. Cold calling has about a 10% response rate when making calls. With that being said, what works better for y’all? Direct mail or cold calling, and why? (I understand that both of these marketing strategies will vary based on the market location)