Cold calling vs direct mail

[Prabhjot Khinda]

I have noticed that direct mail is not nearly as responsive as it used to be back in 2015 and before. Atleast for me it hasn’t been and I have heard from others as well. Meanwhile, cold calling is a great marketing technique because it’s much cheaper. It costs about on average 20 cents to gain a record. Meanwhile with mail, it can be anywhere from 80 cents to a $1.20. And with mail you have to send it consistently to get a response. Cold calling has about a 10% response rate when making calls. With that being said, what works better for y’all? Direct mail or cold calling, and why? (I understand that both of these marketing strategies will vary based on the market location)

[Sharad M.]

Hi @Prabhjot Khinda you should pick marketing strategy that you can stick with the longest. That's more important than picking up direct mail and doing it for a month or two.

You number for cold calling response rate is very high. Majority of those calls will be hangups or take me off the list. Plus you will have tons of people on Do Not Call list so one of the best ways to reach them will be via Direct Mail. Same goes for older sellers. They are not as tech savvy so the best way to reach them is Direct Mail.

You might also want to look into SMS blast. That has worked well for some investors also.