Direct Mail Campaign

[Zeshan Choudhry]

Hi everyone, 

I am a new wholesaler and I am ready to start my very first Direct Mail campaign in Orlando, FL. I just had a few questions regarding how to structure the leads criteria:

I am focusing on Absentee out of state owners to find motivated sellers and I have narrowed down the list to those who own SFH, min 1000 sqft, 3beds, 2 baths in Orlando. I have an option to select Loan to value % as well. Does anyone have any recommendation of a minimum % I should use? I was thinking to use minimum 50% LTV.

Also I have the ability to filter on last sale date, was wondering how far back should I go on this? up to 5 years?

My final question is regarding frequency of mailings. I have the option to do bi-weekly or monthly mailings with up to 5 touches. Does anyone have any suggestions? I am leaning towards monthly mailings with a 3 touch campaign for my first campaign.

I know this a lot of questions, but any feedback would be greatly appreciated!

Thank you!

[Ethan Summers]

I use at least 60% equity filters 7 years of ownership! Listsource is a great tool to narrow down your property criteria. If I send out a direct mail campaign most REI professionals have suggested running at least 6-7 mailings in order to receive the type of ROI they are looking for. Hope this helps if you have any questions feel free to PM me! @Austin Crouch