MLS Offer Strategies

[Andreina Marquez]

Hey BPers,

Hope everyone is doing well! I want to ask for opinions on making MLS offers, and what strategy/criteria you consider best when going about it. I have been wholesaling for over a year now and for the most part have gotten my deals from direct mail and cold calling.

I've been listening to many podcasts and reading about fellow wholesalers killing it by solely making MLS offers. I consider this a great method because my time would be my biggest investment as opposed to the usual $2-3k in direct mail campaigns. I'd also say it's an easy method to automate later down the road with VAs and employees which is fantastic.

I'm planning on starting tomorrow, and I have everything set up but I want a last minute opinion on what criteria I should use for my "Hot Sheet" (New listings) that I will be going through to make my offers on. P.S. I am a licensed realtor with MLS access.

Currently this is my criteria: 

• Top 30 zip codes in my area. (Calculated with an excel sheet used to analyze the market, which I update every 6 months)
• Year built: before 2005.
• 2-4 bedrooms
• 1,000-1,800 sq ft
• All new listings that are coming on the market. 

I plan on going through these every 2-3 days and making offers on the ones that interest me the most. I have a goal of making 15-20 offers two times a week (total 30-40/week). 

I know Miami and South Florida is a very competitive and saturated market, but I'm a firm believer there is enough for everyone and whoever puts the work in gets their reward. I'm just wondering if my criteria is too broad. 

Would you consider I am on the right track?