PPC (Pay Per Click) Keywords

[Jonathan Makovsky]

Can anyone using PPC (pay-per-click) recommend what's worked and what has not? Examples, phrases, target market, etc. (If there's a BP thread that lists some of the commonly used phrases - that would be great too.)

Thanks so much.

[Jeremy Ferguson]

@Jonathan Makovsky

 The keywords you're targeting will have a lot to do with WHO you are targeting. Think of yourself being in their situation and what keywords you would type into the search engines if you were let's say looking to sell your home fast. "Sell my home for cash" or "Sell my home fast" are a couple that could work well. These are very competitive keywords so you will want to really focus on keeping your quality score up near 9 or 10. This means creating tight ad groups, relevant ads for each group, and a highly focused landing page. Feel free to PM me with any questions!