First Mailer

[Tyler Thrush]

Hey All

just sent my first mailers out trying to wholesale:

Total addresses 700

Criteria

3 to 5 bed

1000 to 1800 square feet

built after 1960

Owned 2007 or before

50% or more Equity

I decided to mail postcards as it is cost effective and I have had success using direct mail when marketing for mortgages.  My goal is to find some properties to wholesale as well as flip. Ill keep you updated.

Tyler

[Aaron Mazzrillo]

Originally posted by @Tyler Thrush:

thanks @Aaron Mazzrillo I Appreciate the feedback. I am sending them out in riverside county and I believe I used the criteria from your Podcast! What then do you suggest as far as a viable strategy for those who can't mail 4000 pieces a month? Thanks again

 Food for thought:

Lots of people think the IE is the place to be since the houses are less expensive than OC. Funny thing though, a bad tenant is a bad tenant regardless of where your rental is located. Deferred maintenance still happens. People all over the country still get old at the same rate...except Benjamin Button. Everyone gets into financial trouble now and again, even Donald Trump. So, you live in Dana Point, but you're mailing to Riverside. Why? What makes you think there is any more opportunity here than in your own back yard? You know how many houses I bought in OC in the last 12 months? More than you bought in Riverside. I've got two deals I'm looking at right now, one in Lake Forest and another in San Juan. You can't get those because you aren't even looking for them. Instead, you're trying to buy on the other side of the Santa Ana Mountains.

Hard for you to be an expert on my market especially when I was willing to move out of my water front house in OC and move into a dumpy rental I own out here so I could become the expert on this market. Are you willing to do that? If not, and you aren't mailing on the volume I or other investors out here are mailing, with local return addresses, how do you think you can compete? When sellers in Riverside, San Bernardino, Rialto, Fontana, etc. ask me where I'm located and I tell them just off the 60 freeway, it definitely gives me the 'local' advantage.

We have to do things with intention. We can't just do what we heard on a podcast because it works for someone else. We have to take that information and apply it to our situation and figure out how to make it work for us. Contemplating how we mold what we learn into our way of doing business so that it works for us is one of the keys to success. Then implement and if necessary, improve or modify. The information we can't use, we ignore. When mining for gold, you focus on the gold and wash away the mud. I bet if you get in your car or on your bike, you can find plenty of opportunity in the neighborhoods right around your city and in nearby cities. So, you start making a hit list. I've done more good deals in OC than I have anywhere in the IE. I can just do more consistently out here because I am out here and that is why it works for me. That is what I thought I needed to do to achieve my goals. I don't know what you should be doing or are willing to do to achieve yours.