What are your wholesaling ratios?

[Jared DeValk]

Every business needs to watch the "Numbers". I'm not talking about the Profit and Loss statement (although very important), I'm talking about your Closing Ratios. Wholesalers, please comment with your ratios for the following areas:

-How many leads will get you one appointment?

-How many appointments will get you one contract signed?

-How many contracts will get you a closed deal (meaning you successfully sold the property)?

As a business person, these ratios help you to:

A) Build a predictable business.

B) Plan your finances.

C) Determine which marketing methods are effective.

D) Determine if what you're saying to the sellers are effective.

Be honest! No "fishing stories" or embellishing. Examples of ratios are; 1 out 5, 20% or 1/5.

Thanks BP!

[Aaron Mazzrillo]

I don't keep track and after working with someone who tracked every thing down to the .001 cent, my big take away was knowing all that data made zero difference in our success. During that three years, many months went by and we didn't buy a thing. Now that I work alone and track nothing, it has been a long time a week has passed and I haven't purchased a house and many weeks I am buying 2 or 3. 

Here's the secret - if you aren't closing deals, you just need to attract more leads. That means you need to not be afraid to spend money. When it comes to spending money on the various methods of marketing I use, I have no fear.

To answer some of your questions;

-How many leads will get you one appointment? I have no idea. 

-How many appointments will get you one contract signed? I don't go on appointments. I make the offer over the phone. If they're not open to my ridiculously low verbal offer, seeing the house isn't going to change that. 

-How many contracts will get you a closed deal (meaning you successfully sold the property)? Also don't know this number. I never took any business classes so I never found value in metrics and statistics. I focus on 2 things; Did I buy a house this week and did I hit my monthly cash/equity goal this month.