DIRECT MAIL HELP!!!! Quality of POSTCARD

[Andre An]

I'm a new wholesaler about to embark on my new direct mail campaign.

I have two options.

1. Go through a company like postcardmania. Which is will provide a nice postcard quality to sellers. It would be color on one side (MORE EXPENSIVE)

2. Go a cheaper route, and get postcards from Office Depot.

(Much cheaper, and less quality. It's Black and White only)

The cheaper route would allow me to afford a lot more postcards for mailing.

Here my question:

Is quantity more important then quality?

Does the over all quality of a postcard make a huge difference when marketing to motivated sellers?

Thanks in advance

Andre

[Mike Bryant]

We have exclusively used direct mail in our marketing for the past three + years. We use Click2Mail to mail merge a 2-sided printed postcard, yellow green or white stock, cost is .46 each for printing AND postage. They are sent first class so we get any returns (i.e. Undeliverable). We merge a probate list and an absentee owner list. We have found that if there is even a little motivation on the part of the receipient, they will call. We don't believe that a flashier or "higher quality" piece will impact the motivation. We prefer to minimize our calls from "I'm just curious what's this all about?" callers, we find them to be time wasters. (At first, we were excited to just have our phone ring, but now we measure only quality leads.) You are "Mailing for Motivation": Get your message in the hands of motivated sellers and you will receive opportunities to do deals!