Marketing Strategy Off Market Leads

[Michael Ewers]

Hey y'all,

Wondering what is the best marketing strategy for obtaining off market leads? Working to figure out which route has the best conversion rates when targeting specific neighborhoods. Direct mail, SMS, door knocking, Facebook ads?

[Jon K.]

Quote from @Michael Ewers:

Hey y'all,

Wondering what is the best marketing strategy for obtaining off market leads? Working to figure out which route has the best conversion rates when targeting specific neighborhoods. Direct mail, SMS, door knocking, Facebook ads?

"Best" is very subjective and the quantity of off market leads isn't necessarily the metric you should be focused on. In my opinion, more important metrics are total profit and time spent managing the operation.

All marketing works. You'll get differing amounts and qualities of leads depending on the type of marketing, but also depending on who you're marketing to and where. The systems you have in place to handle leads, follow-up and your sales processes are also huge factors.

Another factor is what is your monthly marketing budget? How big do you want to scale or how many closed deals (or more importantly how much profit) are you trying to do per month? Are you buying for yourself or trying to wholesale (or what is your exit strategy)?

Ultimately anyone else's conversion rate with a given type of marketing in a given market does not necessarily mean you will get the same rate. Conversion rates also change over time.

The answers to some of those questions would help point you in a good direction.